HEALTH

Lil’ Drug Store introduces convenience profitability program

BY Michael Johnsen

CEDAR RAPIDS, Iowa Lil’ Drug Store Products on Monday introduced its Health and Beauty Care Category Management program, a planogram program to help increase profits and grow sales, for both wholesalers and retailers.

“Wholesalers and retailers that have implemented the convenience profitability program have increased distribution of top-moving products and reduced the total number of SKUs carried by up to 50 percent,” stated Paul Rossberger, vice president of sales and marketing for Lil’ Drug Store Products.

According to Rossberger, convenience HBC is underdeveloped and represents only a small percentage of in-store sales. Category managers tend to focus on higher-volume, higher-impact areas. The section is highly SKU-intensive, has many subcategories and a history of complicated PSE legislation. Available service components for the new program include product assortment, customized and account-specific planogram development, retail pricing, manufacturer program information and personalized sales tools.

“Our mission is simple and powerful,” Rossberger said. “We want to support wholesale and retail category managers in growing set profit dollars in HBC, while increasing Lil’ Drug Stores’ value to them.”

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Natrol creates mini-show to introduce its health-focused products for the holidays

BY Drew Buono

CHATSWORTH, Calif. If the holidays stress you out, then you maybe at risk weight gain as well as unhealthy mind. Natrol is trying to combat this with showcases of its products that can combat this problem of staying healthy over the holidays.

Natrol has created “The Balancing Act,” a four-minute segment produced by Five Star Productions and features Natrol products like: Carb Intercept, 5-HTP, Melatonin Time Release and My Favorite Multiple Original Multivitamin.

The segment, which aired on the Healthy Living Channel—on Comcast, Time Warner and Dish Network—on Thursday, Oct. 11, has been posted on Natrol’s web site, www.Natrol.com, as well as on Five Star’s website.

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McNeil running ads on product withdrawal

BY Michael Johnsen

FORT WASHINGTON, Pa. As part of its voluntary recall of several nonprescription products marketed toward infant use, McNeil Consumer Healthcare is today running an advertisement in several consumer daily newspapers.

“The cough-and-cold season is here, and we have important information to share about infants’ and children’s cough-and-cold medicines,” the ad starts, noting that while the medicines are generally recognized as safe and effective when used as directed, “we have become aware of rare instances of misuse leading to accidental overdose, especially in children under the age of 2.”

“This voluntary action by McNeil Consumer Healthcare is based on the company’s long-standing commitment to the appropriate use of medications by parents and physicians,” stated Ashley McEvoy, president of McNeil Consumer Healthcare early Thursday morning. “McNeil Consumer Healthcare is committed to providing parents with safe and effective over-the-counter medications that treat their child’s cough-and-cold symptoms. In addition to taking this voluntary action, McNeil Consumer Healthcare, along with our industry partners, supports the Consumer Healthcare Products Association recommendations that were recently submitted to the Food and Drug Administration. These recommendations include label changes to OTC cough-and-cold medicines advising ‘do not use’ in children under 2 years of age. Our voluntary action in removing [these] products from the market is consistent with these recommendations.”

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