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Lifeway Foods celebrates anniversary with new beverage

BY Allison Cerra

MORTON GROVE, Ill. — Lifeway Foods is kicking off its 25th anniversary with a new birthday-cake flavor of its creamy, smoothie-like beverage.

Lifeway’s Kefir birthday-cake-flavored smoothie, which features probiotics, will be adorned with special 25th anniversary packaging and celebrated with a nationwide promotional tour.

Lifeway’s Kefir line is available at more than 5,000 retailers nationwide.

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Post kicks off tour

BY Allison Cerra

PARSIPPANY, N.J. — Post Foods is inviting consumers to “join the whole-grain resolution” with its latest campaign.

The cereal company said it is bringing an interactive tractor display to several major cities, including New York, Los Angeles, Tampa, San Diego and Orlando throughout January and February. The goal: to teach consumers why ingredients in such cereals as Post Shredded Wheat, Grape-Nuts and Post Raisin Bran give you an advantage in the morning.

“Consumers need to go beyond looking at the nutrition label and understand where nutrients like fiber and antioxidants are coming from when they pick something like a breakfast cereal,” said Mark Izzo, director of research and development for Post Foods. “Other cereals contain fiber in highly processed, unnatural forms that look nothing like food products. Post Shredded Wheat, Grape-Nuts and Post Raisin Bran contain only naturally occurring ingredients like whole-grain fiber and whole wheat … exactly what you would expect to see in a wheat field.”

For more information on Post Shredded Wheat, Grape-Nuts and Post Raisin Bran, visit PostNatural.com.

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Jones Soda, The Onion create co-branded sodas

BY Allison Cerra

SEATTLE — Jones Soda and The Onion have teamed up to bring consumers a co-branded line of limited-edition sodas.

The companies created a collection of six 12-oz. glass bottles — which will retail for $12.99 — that each boasts a black-and-white newsprint-inspired label with a signature Onion headline and accompanying image. The collection includes Jones’ popular green apple, root beer and strawberry-lime flavors.

"The Onion and Jones share a lot of the same youthful and light-hearted fans, so it was a natural partnership," said Jones director of marketing Mike Spear. "We picked some of our best-selling flavors, The Onion picked their favorite headlines, and we married them together."

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