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Lifeway Foods boosts retail distribution

BY Allison Cerra

MORTON GROVE, Ill. — Lifeway Foods is expanding the distribution of its kefir line in Target stores, as well as adding new Lifeway products to Target’s dairy cases.

The company said the available of Lifeway Kefir items in Target will increase from 170 to 453 locations, with the addition of three flavors of 8-oz. Lifeway Kefir four-packs to Target’s offerings. Specifically, the distribution expansion covers multiple flavors and sizes of Lifeway Kefir and Lifeway ProBugs, children’s line of organic Kefir with a no-spill pouch and kid-friendly flavors.

"The broader availability of Lifeway Kefir at this major retailer speaks to its growing popularity among consumers and the recognition of the need to offer healthy alternatives to the high-fat, high-calorie foods that fill grocery shelves today," Lifeway president and CEO Julie Smolyansky said. "This is a strong indication that distribution of our kefir products will continue to expand to new and existing customers, and contribute to significant increases in our long-term sales growth."

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Charmin launches restroom app for on-the-go consumers

BY Allison Cerra

CINCINNATI — Charmin has launched a new and improved mobile application that provides users with the ability to search for and rate restrooms across the country.

Charmin said its SitOrSquat: Restroom Finder app — available for iPhone, iPod Touch and Android devices — helps take the guesswork out of finding a clean public restroom, including those equipped with specific features, such as changing tables and handicap access, and now features a simplified rating system, an easier way to log in and share with others and a Spanish-language version. The original app, which was called SitOrSquat: Bathroom Finder, launched in 2008. A total of 119,000 restrooms are included on the new app, P&G said.

“Charmin doesn’t just help at home, but also when people are out and about and need it most. SitOrSquat helps families find clean and comfortable bathrooms wherever they go. Why should anyone have to settle for anything less?” said Laura Dressman, P&G external relations manager for the company’s family care team.

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Ruffles creates ‘ultimate’ snacking experience

BY Allison Cerra

PLANO, Texas — PepsiCo is expanding one of the flagship brands from its Frito-Lay division.

The company has introduced the Ruffles Ultimate line, which includes chips that feature ridges twice the size and depth of the ridges in original Ruffles potato chips, as well as dips that are made with chunks of real bacon or real beef and cheese to provide the "ultimate" snacking experience, the company said.

"Guys live for larger-than-life moments that fuel legendary stories they share for years," Frito-Lay North America VP marketing Tony Matta said. "Male bonding is a rite of passage for guys, and what better way to bond than by attending one of the most exciting parties on the planet. The Ruffles Ultimate line was created to fuel epic moments. It’s in moments like these, often over a bag of chips, where recounting the tale is almost as fun as being there the first time."

Ruffles Ultimate potato chips are offered in a variety of sizes: a 1.875-oz. bag for a suggested retail price of $1.09; a 2.5-oz. bag for a suggested retail price of $1.49; and an 8-oz. bag for a suggested retail price of $4.29. Ruffles Ultimate dips are available in 15-oz. jars for a suggested retail price of $3.99.

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