HEALTH

‘Life…supplemented’ continues wellness campaign with photo contest

BY Michael Johnsen

WASHINGTON The “Life…supplemented” consumer wellness initiative on Tuesday launched its America’s Wellness Challenge Photo Contest, the second of three online promotions created to encourage Americans to get serious and take action to meet their health goals in 2010.

From March 16 through April 12, “Life…supplemented” is inviting Americans to channel their imagination and dedication to getting healthy with a chance to win one of six prizes, including one grand prize of $1,000 and a year’s supply of multivitamins.

“Leading a healthy lifestyle begins with getting educated and making the time,” stated Barbara Dehn, a registered nurse and advisor to the “Life…supplemented” program. “America’s Wellness Challenge is designed to motivate consumers to make small changes to improve their wellness regimens. … Now is the time to stop making excuses, get healthier, and potentially win a prize for making it a priority.”

In addition to the America’s Wellness Challenge Photo Contest grand prize, two top finalists will each receive $250, a Nintendo Wii console and Wii Fit Plus and three runners-up will each receive a $100 SpaFinder gift certificate. Entries will be judged on clarity of expression, relevance to topic, and creativity/originality.

Additionally, an important component of America’s Wellness Challenge and the entire “Life…supplemented” campaign is to urge consumers to participate in online social networks that focus on wellness. Consumers can receive motivational health tips and updates on “Life…supplemented” and America’s Wellness Challenge via Twitter (@wannaBwell) and Facebook. For more information on the three pillars of health and to enter the contest, visit www.lifesupplemented.org.

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New no-touch thermometer to hit store shelves this summer

BY Michael Johnsen

BUFFALO, N.Y. American Scientific Resources plans to launch a premium thermometer — the Kidz+Med NeverTouch 5-in-1 — beginning Aug. 1.

 

The no-touch thermometer allows mom to take her child’s temperature without waking them if their asleep. Other uses include determining the temperature of a feeding bottle, bath water or even an ambient temperature. The company is planning a $1.5 million consumer ad spend this fall, reaching consumers on all three major networks as well as Bravo and the Weather Channel.

 

 

In addition, American Scientific has signed “Safety Mom” Alison Rhodes as an official spokesperson. Rhodes is a nationally-recognized expert in child safety who owns her own “babyproofing” company called Safety Mom Solutions.

 

 

She has been a guest on many national television shows including "The Today Show," "CNN International" and "The Doctors."

 

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AccuDial to roll out dosing system

BY Michael Johnsen

PALM BEACH GARDENS, Fla. AccuDial Pharmaceutical recently shared plans to launch its line of patented dosing systems in the United States this fall. The system features an accurate dosing spoon, coupled with weight-based dosing recommendations, as opposed to age-based dosing recommendations found on many kids’ product labels today.

 

The August/September launch will start with its liquid acetaminophen line and is expected to expand from there. Retailing for a suggested $6.99, Children’s Accudial will be supported with a $15 million print media campaign.

 

 

AccuDial Pharmaceutical’s AccuDial product was featured in January on an episode of CBS’ “The Doctors” as one solution to dosing concerns facing parents.

 

 

“Studies show that children are given an inaccurate dose of over-the-counter medication more than half the time by parents,” said Dr. Jim Sears, a board certified pediatrician and one of the featured doctors on the program. “Pediatricians, we always dose by weight,” he said. “But a lot of the over-the-counter [medicines] give an age range — 6 to 12 years old — a huge range.”

 

 

Sears then held an AccuDial label up to the camera, explaining that the patented label could be rotated so that parents could determine proper dosage by weight.

 

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