HEALTH

Lifes2Good launches pair of hair growth supplements

BY Michael Johnsen

CHICAGO — Lifes2good Natural Healthcare recently announced the introduction of a pair of new hair growth supplements: Viviscal Extra Strength and Viviscal Man. 

The new extra-strength formulation contains 50% more of the active ingredient AminoMar, a proprietary blend of ingredients and proteins said to promote existing hair growth. It also contains new ingredients biotin, iron and zinc.  

Viviscal Man nourishes thinning hair and promotes existing hair growth. The supplement contains flaxseed —  which is thought to be a natural DHT blocker, according to Lifes2good — and has a higher daily value of AminoMar than Extra Strength.  

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Natural cough-cold solutions doing well in what is fast becoming a strong season

BY Michael Johnsen

SALT LAKE CITY — Zarbee’s on Tuesday noted that more consumers have gravitated toward natural solutions over allopathic medicines, at least through the end of December, citing Nielsen scan data. 

For the 12 weeks ended Dec. 31, supplemental immune system boosters and homeopathic cough and cold medicines were up 13%, Zarbee’s reported. The trend is even more pronounced across children’s remedies with allopathic medicines declining 15% in the 12 week period while sales of pediatric natural solutions were up 19%, and now make up more than 20% of the category. 


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SoloHealth launches new pay-for-performance ad format

BY Michael Johnsen

ATLANTA — SoloHealth on Monday announced its new pay-per-performance ad format called SoloTrigger. A permission-based advertising format, SoloTrigger delivers targeted and relevant sponsor content that allows consumers to actively request additional information regarding products or services that will help them live a healthier lifestyle, the company stated. 

“Targeted and contextually relevant content is what today’s savvy consumers expect, and brands must meet those expectations to build engaged interactions that drive change in behavior,” stated Dan Bonert, VP advertising sales for SoloHealth. “Our national platform allows brands to become solutions for consumers, providing a meaningful experience with their content and an opportunity to reach health-conscious shoppers when they are engaged and interested in products that are aisles away, not miles away.”

The new ad format is served as consumers are interacting with the SoloHealth Station, an FDA-approved digital health-and-wellness kiosk, while their health and wellness is top of mind and the sponsor content is contextually relevant and targeted.  

During a limited three-day trial, close to 11,000 of the 69,000 consumers that interacted with the SoloHealth Station kiosk requested additional product/service information via the new SoloTrigger ad format, representing 16% of the total audience. Based on these initial trials, an execution across SoloHealth’s nationwide footprint would yield results of more than a half a million engaged consumers actively seeking more information on products and/or services during the course of only 30 days. Sponsors only pay when consumers actively engage with the ad content.

The stations are currently located in more than 1,200 retail locations nationwide, including Sam’s Club and Walmart stores, expanding to more than 2,500 store locations by mid-2013 and 4,000 by 2014. 

The SoloTrigger ad format is served through one of the SoloHealth Station’s testing paths/sessions — for example, during the BMI, blood pressure or vision screening sessions. Sponsors will have exclusivity during a set time period across the SoloHealth nationwide footprint. 

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