News

‘Life … Supplemented’ launches WannaBeWell app for avid supplement users

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition’s “Life…supplemented” campaign on Wednesday launched its first mobile application, WannaBeWell. The free app, currently available on iPhones and iPads, is a comprehensive wellness resource that educates, activates and motivates those looking to live a healthier life.

“The WannaBeWell app is filled with customizable features that will help people get and stay committed to their personal wellness routines no matter where they are,” stated Judy Blatman, SVP communications at CRN. “It’s an at-your-fingertips health-and-wellness resource that brings convenience to the crucial wellness decisions consumers make on a daily basis.” 

Users will be able to personalize their own animated wellness coach and healthy lifestyle interests, such as wellness inspirations or healthy missions. For each mission that is completed or app element that is explored, users are awarded trophies that can then be promoted through social media channels. For instance, app users who take the My Wellness Scorecard will be rewarded trophies based on their current level of well-being.

Users can also set reminders for themselves and their family to take — or restock — their supplements. And users have access to the Supplemental, a weekly blog featuring a cadre of well-known experts in a variety of areas ranging from nutrition to fitness to aging gracefully, as well as the Supplement Library, which provides easy-to-navigate information on dietary supplements.

“We know that over two-thirds of American adults take dietary supplements — and that about half of American adults have smartphones, so this app should appeal to a wide audience,” stated Andy Pray, Ruder Finn Interactive, the developers of the app. “The design is consumer-friendly and easy to use, especially when it comes to customizable elements.” 

For each WannaBeWell mobile application download, a $1 donation (up to $13,500) will be made to Vitamin Angels to help reduce child mortality worldwide by connecting infants and children younger than 5 years with vital nutrients, CRN added.

“We think the dietary supplement industry will be energized by this new app; like the campaign itself, it focuses on incorporating supplements into your everyday health routine, along with other healthy lifestyle choices — in a fun but responsible way. We’re looking forward to working with the dietary supplement industry to help build momentum for downloading the app, which in turn will help support a very worthy cause — Vitamin Angels,” Blatman said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Reports: Truckers more concerned with health

BY Alaric DeArment

NEW YORK — A growing number of truckers are paying closer attention to their health, according to published reports.

USA Today reported that some trucking companies are adopting wellness program for drivers, while some truck stops are offering healthy food items and exercise rooms. Meanwhile, some truckers take bicycles with them or make their own food and take it along.

According to one study cited in the article, a 2009 study published in the Journal of Occupational and Environmental Medicine, 85% of 2,950 surveyed truckers are overweight, and 55% are obese, while a Gallup-Healthways Well-Being Index found 37.8% of transportation workers were obese, the highest rate of any industry in the country. High blood pressure and smoking are also present at higher rates than among the general public, according to the story.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Zarbee’s donates cough products to children in Guatemala, North Korea

BY Alaric DeArment

SALT LAKE CITY — A company that manufactures a line of natural, drug-free cough products is donating more than 20,000 bottles to children in developing countries.

Zarbee’s said Wednesday it would donate 22,872 bottles of cough products to K.I.D.S.: A Global Children’s Charity, which will distribute them to underserved children in distressed areas of Guatemala and North Korea.

The company’s products are made from a blend of vitamins and antioxidant-rich dark honeys, which it says calm coughs and sooth sore throats in young children.

"At Zarbee’s, our mission is to keep both kids and adults healthy, especially during cough and cold season, when everyone is prone to getting sick," founder Zak Zarbock said. "Through our Zarbee’s Cares initiative, we are expanding our efforts across the globe to ensure that our products are available to those who may otherwise not have access to them."


Interested in this topic? Sign up for our weekly DSN Collaborative Care e-newsletter.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?