HEALTH

Life Science introduces IronKids gummy vitamins

BY Michael Johnsen

STONY CREEK, Ontario Life Science Nutritionals added a line of kids gummy vitamins to its IronMan license, to be called IronKids. Targeting children between the ages of 2 and 14, the line includes formulations of omega-3s, calcium and vitamin D, an organic multivitamin and vitamin C with zinc. According to the company, the IronKids brand has been developed in cooperation with the World Triathalon Association, and as such enjoys an 85 percent brand awareness globally.

As part of its consumer outreach program, Life Science will plan to appeal to parents through Parents Magazine, Parenting and Runners World. The company is also planning a Timex IronKids watch promotion—free with proof of purchase.

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Designer Whey announces launch of Protein2Go

BY Michael Johnsen

CARLSBAD, Calif. Designer Whey last month launched its Protein2Go supplement packs—a protein powder that can be added to bottled water in orange mango, pomegranate fruit, French vanilla and double chocolate.

“Protein2Go packs offer a nutritious snack and are perfect for women with hectic and busy lifestyles,” stated David Jenkins, chief executive officer for Designer Whey.

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January sees 1 million GSK smoking-cessasion products sold

BY Michael Johnsen

PITTSBURGH GlaxoSmithKline Consumer Healthcare sold 1 million boxes of smoking cessation products in January 2008, including NicoDerm CQ patches, Nicorette gum and Commit lozenges, the company announced Monday.

“We are thrilled to see so many people trying to get their new year started in a healthy way by quitting smoking,” stated Bill Slivka, vice president of smoking control for GSK.

To encourage people to quit smoking for the rest of 2008, GSK Consumer Healthcare is offering a free NicoDerm CQ placebo patch or a 20-count box of Nicorette Cinnamon Surge. The placebo patch is available online at www.NicodermCQ.com and is intended to show smokers that the NicoDerm CQ patch is easy to use, comfortable and discrete. Nicorette gum is available by calling 1-800-NICORETTE. These offers will help smokers decide whether NicoDerm CQ or Nicorette is the right option for their quit attempt, the company stated.

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