Life Choice introduces Delight Bites
OMAHA, Neb. — Life Choice, a brand from protein snack company and ConAgra, has added Delight Bites to its lineup. The multi-grain snack bags have 130 calories per 5-oz. bag and come in six flavors.
“Consumers are looking for guilt-free snacks that don’t sacrifice taste,” said Julie Burns, senior brand manager for ConAgra Foods private brands snacks. “With six different Delight Bites varieties, there’s an option for everyone. We’re proud to offer these delicious snacks and we’re sure consumers will love them.”
The flavors run the spectrum from sweet to savory: Sea Salt; Parmesan Garlic & Herb and Aged White Cheddar; Sweet & Tangy BBQ; Cinnamon & Brown Sugar and Caramel & Sea Salt. The snacks will retail for $2.48.
Shop Your Way taps YouTube stars to be ‘curators of cool’
HOFFMAN ESTATES, Ill. — Shop Your Way, the digital loyalty, marketing and shopping platform of Sears and Kmart, has enlisted YouTube celebrities Ricky Dillon and Jenn McCallister to be “curators of cool” for the site.
Dillon and McCalister collaborated with Shop Your Way to deliver their first-semester fashion picks, creating catalogs members can like, follow and share. They have nearly 10 million fans combined on social media networks such as YouTube, Instagram and Twitter.
The site also offers information on how to stay organized throughout the school year, tips to prepare for the colder months ahead, and a how-to guide to help find the right tablet now that classes have started. The site's social shopping features let members access personal shoppers and crowd-sourced advice, as well as curate their own product pages, rate products, create wish lists, conduct polls and engage with celebrities.
"Social shopping enables an entirely new level of involvement and experience as peers can save, share and talk about products," said Eric Jaffe, SVP, Shop Your Way. "We know it's important to get the right looks and see what others are wearing, so Shop Your Way has partnered with two teen social media stars as our 'curators of cool.'"
Polaner launches new website, contest
PARSIPPANY, N.J. — Polaner All Fruit, which was certified as a non-GMO food maker earlier this summer, has rolled out a revamped website and a contest to celebrate. The contest will see fans of Polaner fruit spread voting for their favorite remake of the company’s “Don’t Dare Call it Jelly” commercial.
“With the new line of Non-GMO Project Verified Polaner All Fruit hitting shelves and breakfast tables nationwide, we believe there’s no better time to revive the tagline that embodies the brand’s storied history,” B&G brand manager Sandra Paige said. “And to continue the celebration, we’re excited to unveil the new website for Polaner, which allows consumers to more easily search and find the Polaner products they know and love.”
To enter the contest, consumers have to like Polaner’s Facebook page, and vote for their favorite commercial to be entered into a drawing for weekly prizes of $50 and the grand prize of $100.