HEALTH

LiceGuard’s Robi Comb hits retail

BY Michael Johnsen

NEEDHAM, Mass. — LiceGuard on Monday announced the launch of its Robi Comb product, a noninvasive electronic lice comb powered by a single AA battery that detects and destroys lice on contact simply by combing it through dry hair.

When the Robi Comb’s metal teeth touch lice, the lice get zapped, die and then get combed away, the company stated. The Robi Comb lets you know by an audible signal whether or not head lice are present, so it can be used to detect an infestation as well as to treat one.

More than 3,000 school districts in all 50 states currently are using the Robi Comb, LiceGuard stated.

Suggested retail price is $29.99.

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Arctic Ease sponsors National Fallen Firefighters Foundation event

BY Michael Johnsen

PHOENIXVILLE, Pa. — Arctic Ease on Tuesday announced its sponsorship of a fundraising event that will benefit the National Fallen Firefighters Foundation at the Daytona 500 in Daytona Beach, Fla., on Feb. 20.

The event will occur at and in conjunction with the Daytona 500, known as the "Great American Race."

“We are thrilled to be able to be a sponsor for such a worthy cause,” stated Carol Forden, president and CEO of Arctic Ease. “We are glad to be involved with the National Fallen Firefighters Foundation and the Daytona International Speedway for this [cause] and look forward to a great event.”

Since 1992, the nonprofit National Fallen Firefighters Foundation has developed and expanded programs that fulfill the foundation’s mission to honor and remember America’s fallen fire heroes and to provide resources to assist their survivors in rebuilding their lives, Ronald Jon Siarnicki noted, the foundation’s executive director.

Each October, the foundation sponsors the official national tribute to all firefighters who died in the line of duty during the previous year. Thousands attend the weekend activities held at the National Fire Academy in Emmitsburg, Md. The weekend features special programs for survivors’ family and coworkers.

Arctic Ease markets Cryotherapy — cold therapy wraps and pads that are nontoxic, latex-free, biodegradable and safe for the environment. The wraps are designed to maintain effective cooling over an extended period of time without restricting the user’s mobility. The company is dedicated to enhancing the treatment of soft-tissue injuries, minor burns and edema.

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Sanofi successfully switches Allegra

BY Michael Johnsen

PARIS — Sanofi-Aventis and its U.S. consumer healthcare division Chattem on Tuesday afternoon announced the Food and Drug Administration has approved the Allegra (fexofenadine HCl) family of allergy medication products for over-the-counter use in adults and children 2 years of age and older.

Products will be on store shelves in March, the companies announced.

“Leveraging our U.S. consumer healthcare platform to convert prescription medicines to OTC products is a key growth driver for Sanofi-Aventis," stated Hanspeter Spek, Sanofi president of global operations. “The approval of Allegra for OTC use in the United States further validates our vision to increase our presence in the U.S. consumer healthcare market.”

The Allegra switch has been one of the reasons behind Sanofi’s acquisition of Chattem, which afforded the company both a toehold in the U.S. consumer health arena and a team of experienced executives to help shepherd the antihistamine to market.

The Allegra allergy remedy takes its place alongside the two other second-generation anthihistamines, Zyrtec and Claritin, which generated $222.9 million and $169.1 million, respectively, across food, drug and mass (excluding Walmart) over the 52 weeks ended Dec. 26, 2010, according to SymphonyIRI Group data.

Sales of Allegra over the first half of 2010 totaled $103.2 million, down 56.5% largely due to generic competition. Perrigo’s president, CEO and chairman, Joe Papa, has told analysts in the past that it is Perrigo’s intention to have a store-brand version of Allegra (fexofenadine) not too long after any switch application is approved.

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