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Licefreee from Tec Labs gets packaging redesign

BY Ryan Chavis

ALBANY, Ore. — Tec Labs announced a packaging overhaul for its line of Licefreee products, with a focus on creating an invigorating contrast among other products, the company said. The new packaging also aims to make treatment simpler for the growing number of Spanish-speaking consumers, as the new container makes existing bilingual language more prominent.

“We wanted to create a brand upgrade that appealed to new customers and not alienate consumers who are already loyal to Licefreee,” said Lisa Leverich, director of marketing at Tec Labs. “Our goal is to serve all families by offering a complete solution to head lice infestation.”

Tec Labs collaborated with Portland, Ore.,-based Anton Kimball Designs on the new look. The firm has previously worked with such brands as Nordstrom and Almond Roca.

The Licefreee brand consists of Licefreee Everyday Shampoo, Licefreee Gel and Licefreee Spray Instant Head Lice Treatment — all of which contain sodium chloride (salt) as the non-toxic, active ingredient.
 

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AbbVie reaches a deal with Shire

BY Ryan Chavis

CHICAGO — AbbVie has finalized a deal for Dublin-based specialty pharmaceuticals company Shire for $54.7 billion, according to Reuters.

AbbVie is buying Shire to cut both its U.S. tax bill, as well as its reliance on the arthritis medication Humira. The medicine loses patent protection in 2016. AbbVie rakes in almost 60% of revenue from it, Reuters reported.

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Target debuts image-recognition app

BY Dan Berthiaume

Minneapolis — Target is launching a new image-recognition mobile app, called In a Snap, aimed at back-to-college shoppers. The free iPhone app, which enables students and families to quickly scan, select and purchase items with just a few clicks, is featured in ads for Target’s college-oriented Room Essentials brand in issues of Real Simple, Architectural Digest, Domino and more.

The app also works with Target’s back-to-college catalog and store signage in the new Target Express store opening later this week in Minneapolis. It was conceived by Target’s marketing team and built in concert with Target’s Rapid Accelerated Development, or RAD, technology team. Depending on guest feedback and results from initial tests, Target said it will consider using In a Snap with more ad campaigns in the future.

Target also introduced an online College Registry earlier this summer. The digital tool enables students to share their list with family and friends, and will be available on the iPhone and Android Target applications later in 2014. Customers also can use the Target Subscriptions service to order from an assortment of more than 3,000 online products and have them delivered on a recurring schedule to a student’s dorm or apartment. Target Subscriptions include more than 3,000 products. The service is free and offers a 5% discount on all purchases and free shipping for subscription orders.

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