HEALTH

Libertana Home Health deploys home care solution through Amazon Alexa and Orbita

BY Michael Johnsen

BOSTON — Orbita, a provider of voice-first software for connected experiences, announced that it has teamed with Libertana Home Health, one of the largest managers of California-based health and housing waivers, to deploy a first-of-its-kind home care solution using Amazon Alexa voice assistant technology. 

Libertana is using Orbita Voice, an enterprise-grade software platform for creating and maintaining conversational voice applications for Alexa, to engage individuals in managing activities of daily living and self-care, and more effectively inform home care professionals in triaging care needs and aligning care delivery.

Libertana has tested Orbita-powered Amazon Echo Dots with a select group of residents who use the voice assistant to report vital data, such as weight, blood pressure or blood sugar levels, hear medication and exercise reminders, request help from a home care professional, coordinate transportation, and learn about social or recreational activities.

“In our efforts to empower individuals to live independently, Libertana’s had significant success with out-of-the-box approaches. We see great value in the capabilities of voice to address a full range of health and living needs for seniors and disabled individuals,” stated Jonathan Istrin, Libertana executive director. “Loneliness, for example, is a huge variable impacting health. At a minimum, if a digital assistant can help break the loneliness cycle, we come out ahead. Beyond this, the possibilities seem nearly endless.”

By enhancing engagement and compliance, voice experiences can contribute to improved outcomes, said Debra Harrison, Libertana’s public subsidized housing manager. “Voice assistants overcome challenges for individuals who, due to physical limitations, cannot use a keyboard or touch screen. They also improve patient satisfaction with more natural, engaging experiences that eliminate the 'monitoring' stigma of other connected devices, while still providing the data-driven insights that improve caregiver response in moments of need and intervention. Finally, they reduce costs by keeping patients at home and away from more costly clinical care settings.”

“Voice is the next user interface and home healthcare is arguably the most important frontier for its application," commented Bill Rogers, Orbita CEO. “Libertana’s application is an excellent use case for voice technology and we’re extremely pleased with how fully they’ve embraced our technology.”

 

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2018 NACDS Annual meeting highlighted in video

BY Michael Johnsen

ARLINGTON, Va. — The National Association of Chain Drug Stores on Thursday posted a YouTube video highlighing the 2018 NACDS Annual meeting, which will be held April 21-24 in Palm Beach, Fla. It's billed as one of the premier retail pharmacy events that features top-to-top meetings between retailers, suppliers and the retail service industry.

"To bring the kind of brainpower [and] fire power that is brought to this convention every year is not only energizing, it's also very important," noted Jeff Featherstone, director sales GSK Consumer Healthcare.

"Partnering with the people, the collaboration, the meetings, you get so much done in such a short period of time," added Mary Lou Gardner, chief merchandising and marketing officer, Fred's.

The full video is almost 3 minutes, and includes commentary from executives from CVS Health and Walgreens Boots Alliance. Check it out above.

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Truth Initiative partners with Cotopaxi on 25 Questival adventure races

BY Michael Johnsen

WASHINGTON — Truth, one of the largest and most effective youth smoking prevention campaigns, and Cotopaxi, the outdoor gear company on a mission to alleviate poverty, on Friday joined forces to make positive changes in local communities and take a stand against tobacco.

Truth will join Cotopaxi for 25 of their 2017-2018 Questival adventure races, kicking off the partnership at the Aug. 11 event in Philadelphia. They will launch a limited-edition Luzon Daypack designed by Brooklyn-based artist Kevin Lyons.

"We're excited to partner with truth at our upcoming Questivals and unveil new, limited-edition Luzon Daypacks designed by Kevin Lyons," stated Davis Smith, CEO of Cotopaxi. "We strongly align with the truth mission of making a positive, lasting impact on local communities."

At each Questival stop, participants embark on a 24-hour outdoor adventure race while also doing service in their local communities. As part of upcoming events, truth will arm participants with facts and empower them to make their own informed choices about tobacco use. To illustrate these facts, attendees visiting the truth zone will engage in a series of mental and physical challenges to win truth merchandise like t-shirts, pins and sunglasses.

Additionally, participants at the Philadelphia Questival will receive the limited-edition truth x Cotopaxi by Kevin Lyons Luzon Daypack – offering creative inspiration to be the generation that ends smoking for good. The truth x Cotopaxi by Kevin Lyons Luzon Daypack will also be available online for purchase for a limited time at Cotopaxi.com.

"While the teen smoking rate is at an historic low of 6%, tobacco rates in communities differ based on where you live, whom you love and even who you are, making change at the community level an essential part of our movement," said Eric Asche, chief marketing officer of Truth Initiative, the national public health organization that directs and funds the truth campaign. "Cotopaxi's commitment to social good and improving communities makes them the perfect partner to join us in engaging young people to help us end tobacco use nationwide."

 

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