Lewis Drug focuses ad campaign on younger families
SIOUX FALLS, S.D. Lewis Drug is kicking off a new ad campaign geared toward younger families, the Argus Leader, a Sioux Falls daily, reported last week.
Lewis Drug is kicking off a new ad campaign geared toward younger families, the Argus Leader, a Sioux Falls daily, reported last week.
Gone will be the Lewis slogan “the store next door,” replaced with a new slogan “feel good find” that emphasizes the bargain hunting experience customers might find at Lewis Drug. Lewis Drug’s footprint reaches into the 40,000-square-feet range across much of its store base, and with that extra square-footage includes a lot of categories typical of a department store—an extended lawn and garden offering, furniture and clothing.
According to the report, the new campaign will also resurrect a Lewis slogan from the past—”Lewis. Your first stop.”
Lawrence & Schiller advertising agency is assisting with the research and the campaign.
Albertson’s to terminate discount card
DALLAS As a way to save money on both ends, Albertsons is discontinuing its Preferred card program, the Dallas Morning News reported on Wednesday.
According to the report, the supermarket chain will offer discounted items to all its shoppers as a way to mitigate the loss of the card program.
The decision “puts every customer on a level playing field every day,” said William Emmons, president of Albertsons’ 69-store D-FW division. “For years and years, consumers resisted these cards.”
Albertson’s wishes to distinguish itself from its standard supermarket competitors, Emmons said.
According to the Dallas Morning News, Albertsons was No. 1 in local market share before Wal-Mart Stores supplanted it in 2003. In 2001, Albertson’s was the last major chain in D-FW to introduce a loyalty card, and now it’s the first to take it away.
The report also said that local customers did not mind the termination of the program as long as lower prices remain part of the shopping experience.
Over the last year, Albertsons has closed several North Texas stores and left the Oklahoma market. It recently sold five stores in Austin to San Antonio-based H.E. Butt Grocery Co.
Wal-Mart goes eco-friendly with concentrated laundry detergent
NEW YORK Wal-Mart Stores is taking the motto “waste-not, want-not” to the next level by selling only concentrated products in its liquid laundry detergent category, the company said Wednesday.
Wal-Mart expects to sell only concentrated detergent in all of its U.S. stores by early May 2008, which will be more than 800 million units over the next three years. The transition will occur in waves beginning in the Southern region in October, extending to the North and Midwest by February and finishing in East coast states in April 2008.
“People expect businesses to step up and work together to help solve the big challenges facing the world,” president and chief executive officer Lee Scott said at a conference on Wednesday. “What we have done is work with suppliers to take water—one of our most precious natural resources—out of the liquid laundry detergent on our shelves. We simply don’t want our customers to have to choose between a product they can afford and an environmentally friendly product.”
This new initiative is said to save more than 400 million gallons of water, more than 95 million pounds of plastic resin and more than 125 million pounds of cardboard. According to the company, approximately 25% of the liquid laundry detergent is sold through Wal-Mart stores in the United States. The company also hopes that the potential savings in natural resources through the entire retail industry will be four times as much.
In 2005, Wal-Mart initiated a partnership with Unilever to dramatically reduce the packaging of its “All” detergent. In February 2006, Unilever unveiled “All small-and-mighty,” which is three-times concentrated, and contains enough detergent to wash the same 32 loads as a 100-oz. bottle. Wal-Mart helped bring the product to market by promising equal or greater shelf space despite the smaller product size.