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Lemonade beverages join Trop50’s lineup

BY Allison Cerra

CHICAGO — Tropicana is giving its Trop50 brand a refreshing boost.

Just in time for summer, Trop50 has debuted lemonade and raspberry lemonade beverages. Each variety contains no artificial sweeteners and 50% less sugar and calories.

To celebrate the launch, Trop50 lemonade and raspberry lemonade will be supported in the brand’s "Girlfriends" advertising campaign, which launched last September and features actress Jane Krakowski.

Trop50’s lineup also includes original Trop50 orange juice and farmstand apple juice.

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New beverages pay homage to Bob Marley

BY Allison Cerra

CHICAGO — A new line of relaxation beverages that pays homage to Bob Marley has made its debut.

Marley’s Mellow Mood, which was created in partnership with the family of late singer Bob Marley, is a line of 100% natural teas and lightly carbonated sodas. The sodas are packaged in 12-oz. Rexam Sleek cans, while the teas are bottled in a ready-to-drink format. Both are formulated with an exotic blend of chamomile, valerian root, passionflower, melatonin, rose hips and lemon balm, the Marley Beverage Co. said.

Marley’s Mellow Mood now is available in supermarkets, convenience stores, natural food stores and other retail locations in more than 60 markets across the United States. For more information, visit Marleysmellowmood.com.

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Melissa Joan Hart teams up with Beech-Nut’s A Jar for a Jar program

BY Allison Cerra

TOWN OF AMSTERDAM, N.Y. — Infant nutrition brand Beech-Nut has teamed up with actress and executive producer Melissa Joan Hart to encourage consumers to help fight childhood hunger.

Through Beech-Nut’s "A Jar for a Jar" program, in which consumers can share virtual jars of baby food through Beech-Nut’s Facebook page, the company will match every virtual jar shared, up to 1 million jars, in a donation to hunger relief agency Feed the Children.

To kick off the campaign, Hart will debut A Jar for a Jar in New York at a special food distribution event sponsored by Beech-Nut and Feed The Children. At the event, more than 400 local families will receive a week’s worth of meals and personal care items.

"Beech-Nut cares about real issues that moms care about," Hart said. "They make wholesome, natural products that moms can trust and they support causes that help children in need. As a mom, that’s what I care about. That’s why I got involved in this campaign."

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