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LEAF Brands expands variety of Astro Pop sodas

BY Raven Romero

NEWPORT BEACH, Calif. — LEAF Brands announced new Zero Calorie versions of their popular Astro Pop sodas, which were introduced in 2011. The line of sodas, made with real cane sugar and featured in glass bottles, quickly sold out when they first debuted.

Following the success of their cane sugar-sweetened version of its sodas, LEAF has launched three additional varieties: Zero Calorie Pineapple,  Zero Calorie Passion Fruit and Zero Calorie Cherry in response to a growing demand for naturally sweetened, zero-calorie products in the beverage category.

The Astro Pop Zero Calorie sodas are made with LEAF Brand's proprietary, all-natural, sugar-free blend called Ultrasweet.

''We created Ultrasweet since there wasn't a natural sugar substitute on the market which didn't leave a strange taste in one's mouth,'' LEAF CEO Ellia Kassoff said. ''We also wanted to create a sweetener which is 100% naturally derived without the GMO's found in other natural sweeteners.''

The sodas are sold in Rocket Fizz and other specialty stores nationwide, with later availability in larger retailers by year-end. Astro Pop sodas are currently sold in 12-oz. glass bottles with a suggested retail price of $1.69.
 

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Pharmavite promotes EVP sales to chief customer officer

BY David Salazar

Northridge, California — Pharmavite announced Wednesday that its EVP, sales, Timothy Toll had been promoted to the position of chief customer officer.

While his former job focused on sales, management and administration in the United States, as chief customer officer Toll will look at Pharmavite’s products worldwide. 

“Toll's appointment to chief customer officer is part of a plan to globally focus sales efforts to better position the company for international expansion, which is core to Pharmavite's strategy and future growth,” Pharmavite CEO and board chair Connie Barry said. “His extensive experience in global sales and leadership, in addition to his keen ability to create the best customer experience, will enable him to succeed in this position.”

Toll has worked in the industry for 25 years, including positions at Proctor & Gamble and Campbell’s. 

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ScriptPro, TCGRx integrate pharmacy automation technologies

BY Ryan Chavis

MISSION, Kan. — ScriptPro and TCGRx announced that the companies will be exclusive partners in a distribution and co-marketing agreement that allows ScriptPro to bring TCGRx adherence packaging technologies to retail pharmacies throughout the United States. ScriptPro is a  provider of robotics-based pharmacy management and workflow systems to retail and ambulatory pharmacies. TCGRx distributes and supports tablet/capsule pouch packaging systems and inventory management automation for long-term care pharmacies.

Many retail and abumatory pharmacies are bolstering their services for long-term care patient populations and seek to offer the advantages that automated systems provide, the companies said. ScriptPro and TCGRx will work together to provide fully integrated hardware and software solutions for these customers.

“We have an increasing number of requests to include integrated adherence packaging technology in our product line. ScriptPro’s pharmacy management system has been successfully integrated with TCGRx pouch packaging machines at initial sites, and both of our companies see important opportunities to build on these models," said Mike Coughlin, ScriptPro’s CEO. "TCGRx has an excellent reputation in long-term care pharmacy, and the design quality of TCGRx products and the customer support they provide are by far the best in the industry. ScriptPro is very pleased to be entering into this relationship with such an outstanding company.”

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