Lay’s introduces BLT potato chip flavor
PLANO, Texas — A new potato chip flavor celebrating a popular sandwich has hit store shelves.
Lay’s said its Classic BLT-flavored potato chips deliver the taste of a bacon, lettuce and tomato sandwich. The launch is in line with National BLT Sandwich Month.
"At Frito-Lay, our flavor experts find inspiration in all corners of the culinary universe. Our new Classic BLT-flavored Lay’s potato chips prove that inspiration is sometimes closer than you think," Frito-Lay North America VP marketing Ram Krishnan said. "Pairing a delicious sandwich with our tasty Lay’s potato chips is an American tradition that helped inspire us to create this new flavor — a simple indulgence that makes more sense together than apart — just like the BLT."
The new Lay’s Classic BLT-flavored potato chips will be available nationwide this month in three sizes: a 1.9-oz. bag for a suggested retail price of $1.09; a 2.9-oz. bag for a suggested retail price of $1.49 and a 10-oz. bag for a suggested retail price of $4.29.
Study: Twitter, LinkedIn appropriate social media building blocks for retail marketers
ATLANTA — The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.
“The explosive growth of social networking seems to have caught much of the marketing world by surprise,” stated Michael Sansolo, research director at CCRRC of North America. “In one survey, we found nearly 70% of supermarket chief marketing officers state they feel unprepared to integrate social media into their marketing mix.” The key dilemma? Lack of a starting point.
“This report provides ideas about where to begin and how to gain traction using social media tools,” said Craig Elston, SVP for The Integer Group, the shopper marketing agency that conducted the study. “It’s vital for the supermarket industry to engage because their customers spend significant time talking about shopping experiences, stores and products on social media platforms.” In fact, the research revealed that food is one of the top subjects of discussion among social Web users.
“Customers hope and expect that companies are paying attention, and responses are welcome," Sansolo noted. "Independent data reveals that more than 80% of people who complained about an experience via Twitter expected to hear back from the company, and 75% of those who received a response were satisfied.”
The report also examined how social networking is changing the workplace, especially recruiting. The nation’s recession has played a significant role in boosting activity of professional networking sites.
“In 2008 after five years online, LinkedIn had about 32 million users, which paled in comparison to Facebook,” Sansolo noted. “By early 2012, after more than three years of economic challenges, LinkedIn’s population jumped to 130 million, a gain of more than 400%. The number continues to grow by adding two professionals every second.”
Companies report a strong increase in their use of social networking sites and websites for recruiting, while also predicting a sharp reduction in campus recruiting, job board and third-party recruiters. Job hunters recognize this change and are increasing their use of social networking sites to seek employment opportunities.
The CCRRC report also examined questions companies must ask as they begin marketing on the social Web, especially as they try to project their core values.
“Merely providing coupons or specials is not enough,” Sansolo said. “The social web demands something deeper and provides an ideal venue to listen to and understand consumers, to participate in their discussions and to create places for them to gather and build loyalty.” As companies begin interaction, price is only a piece of this strategy. Some businesses find ways to build interest by creating specific triggers, such as time-sensitive offers, sweepstakes or limited supplies, to drive rapid responses.
The study, titled “Untangling the Social Web: Insights for Users, Brands and Retailers,” is available here.
Thermos Foogo makes market debut
SCHAUMBURG, Ill. — Thermos announced this week the launch of its latest line of drinkware and accessories designed for children ages 6 months and older.
Thermos Foogo drinkware includes Tripoli, a gray and green throwback design and Poppy Patch, a strawberry and black floral print. The BPA-free drink cups are offered in double wall vacuum insulated stainless steel and in Eastman Tritan copolymer. Foogo drinkware also features three interchangeable lid types that create 24 possible drinkware combinations, Thermos said.
In addition to the Foogo drinkware items, the line also includes food storage, diaper bags, totes, backpacks and more — all built with the signature Thermos insulation technology.
New Thermos Foogo products will be available this spring in Target and Babies "R" Us stores nationwide and Thermos.com.