BEAUTY CARE

Lawrence Benjamin named SymphonyIRI chairman

BY Michael Johnsen

CHICAGO — SymphonyIRI Group on Thursday identified the executives sitting on its new board of directors, including the naming of Lawrence Benjamin as chairman.

A 25-year veteran, Benjamin most recently held several executive positions at Royal Ahold, including CEO of U.S. foodservice, COO of Ahold’s U.S. retail businesses, EVP and a seat on the company’s global board. Previously, he was CEO for NutraSweet and president of the frozen meals division of Kraft. Benjamin currently is a senior adviser at New Mountain Capital.

“This new board brings unparalleled experience and expertise in the consumer packaged goods, retail and technology industries,” prefaced John Freeland, SymphonyIRI president and CEO. “They offer a depth of understanding and rich knowledge about our industry, our clients and our technology that will significantly accelerate our innovation and growth initiatives.”

Joining Benjamin and Freeland on the board of directors are:

  • Jeffrey Ansell, president and CEO of Sun Products;

  • Raj Gupta, senior adviser for New Mountain Capital;

  • Lawrence Jackson, senior adviser for New Mountain Capital;

  • Don McGeorge, retired president and COO of Kroger;

  • Romesh Wadhwani, founder, chairman and CEO of Symphony Technology Group.;

  • Steven Klinsky, managing director, founder and CEO of New Mountain Capital;

  • Mathew Lori, managing director of New Mountain Capital; and

  • Matt Ebbel, director of New Mountain Capital. 

New Mountain Capital, a New York-based private equity firm that currently manages private and public equity investments totaling approximately $9 billion, became the majority shareholder of SymphonyIRI Group on June 1, 2011. The firm seeks out what it believes to be the highest-quality “defensive growth” leaders in carefully selected industry sectors and then works intensively with management to build the value of these companies, the company stated.


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P&G Beauty teams up with Beijing 2008 Olympic Games silver medalist

BY Antoinette Alexander

CINCINNATI — Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.

Sacramone’s involvement is in addition to P&G’s partnership with USA Gymnastics and its global marketing partnership with the International Olympic Committee in support of the Olympic Movement, which will reach through the next five Olympic Games from London 2012 through the 2020 Olympic Games.

“Beauty and sports share an empowering effect, bringing young women together to lift their spirits, connect emotionally and face the world with confidence,” stated Gina Drosos, group president for P&G Beauty. “The women of USA Gymnastics demonstrate that it takes more than physical strength to be at their best. We are proud to be a part of their Olympic Games journey and share their positive message with women everywhere.”

Sacramone and members of USA Gymnastics’ U.S. Women’s Senior National Team will be fully integrated across numerous marketing channels including advertising, in-store promotions, public relations, digital and social media. Participating brands include: Always, Clairol Nice ‘n Easy, CoverGirl, Crest, Ivory, Olay, Pantene, Secret, Tampax and Venus. Several P&G beauty brands, including CoverGirl, Olay, Secret and Venus, also will release a selection of top-selling products in P&G special limited-edition Olympic Games packaging.

In addition to the U.S. Women’s Senior National Team, P&G’s sponsorship of USA Gymnastics includes title sponsorship of the CoverGirl Classic; presenting sponsorship of the Kellogg’s Tour of Gymnastics Champions; television inventory and onsite presence for USA Gymnastics’ events, the AT&T American Cup, Visa Championships and Kellogg’s Pacific Rim Gymnastics Championships; grassroots sampling through gymnastics clubs; programs and promotions for USA Gymnastics membership, including sweepstakes, discounts, coupons, etc.; and integrated exposure in USA Gymnastics’ publications and website.

In addition to the sponsorship of USA Gymnastics, P&G will continue their “Thank you, Mom” campaign as part of their larger sponsorship of Team USA during the London 2012 Olympic Games.

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Clio Designs introduces new Hypergroom Body Groomer for men

BY Antoinette Alexander

BOSTON — Clio Designs, which launched in 2004 its longneck DIY cordless rechargeable body shaver, is aiming to revolutionize the men’s body grooming industry yet again with the introduction of its new Hypergroom Body Groomer.

The Hypergroom Body Groomer is a triple-blade, battery-operated body groomer for bi-directional trimming and shaving, complete with three trimming guides for various hair lengths. It features an ergonomic design for tackling all body zones.

“Over the years, men’s body grooming has increasingly grown more and more popular with younger generations of men who are looking to push the boundaries of grooming and personal style, yet find themselves recently within the realm of a tight budget,” stated Jamie Leventhal, EVP of Clio Designs. “The Hypergroom Body Groomer gives young men their own unique option in body grooming … a stylish razor with a strong design and utility for use on all body zones. Offered in stores for under $15, the Hypergroom represents a new wave in men’s body grooming, one that’s innovative and intuitive, giving young men the cleanly groomed look they desire at an extremely affordable cost.”

Hypergroom Body Groomer is priced at $11.99 and available at major retailers across the United States, including CVS/pharmacy and Ulta, and online at Walmart.com, Drugstore.com and Amazon.com.

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