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Latinum Network seeks to aid brands in infiltrating Hispanic market

BY Allison Cerra

NEW YORK Latinum Network recently hosted a meeting to uncover standardized methodologies to assess overall performance and metrics in the U.S. Hispanic market.

With the Hispanic population becoming a major consumer force, brand marketers’ need for comprehensive consumption and media measurement on this segment is essential, Latinum said. The business network recently brought together media experts from SymphonyIRI, Millward Brown, Integration-IMC, Bromley Communications, Lotame and Univision, along with marketing executives from 24 brands, including 7-Eleven, Clorox, DirectTV, Kraft Foods, PepsiCo and Subway Restaurants, to assess ways to make their presence in the Hispanic market strong.

According to David Wellisch, principal at Latinum Network, “A total market approach will ensure that you’re investing each dollar where the return is highest, yet without sales tracking and comprehensive panel data, understanding the interactions and spillovers between the general market and the Hispanic market becomes very difficult.”

Said SymphonyIRI SVP Lance Goodridge, “We are looking forward to working with Latinum to address these concerns in new ways – including options like increasing the size of our U.S. Hispanic panel.”

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Rite Aid launches private-label brand

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Wednesday launched its new private label, called Simplify, as part of the company’s plan to revamp its entire private-brand program with a new look, new brands and additional offerings to meet the needs of today’s value-driven consumer.

Simplify products in stores now include two-ply paper towels, one- and two-ply bath tissue, strawberry- and berry-flavored drinks, and bottled water. Additional household items, food storage bags and trash bags, soda and snack foods are scheduled to be added to the Simplify line later this year.

“Customers continue to look for the best price for the items they need, and that’s exactly what they are getting with Simplify, our first-ever value line,” stated Kathy Horton, senior drector of Rite Aid brands. “Our new price fighter private brand offers customers quality products at prices they’ll love.”

Shoppers can watch short informational videos about Simplify paper towels and bath tissue on Rite Aid’s Video Values online savings program site at RiteAid.com. Videos on the site can be viewed by brand, category or manufacturer. Customers also receive a $5 Rite Aid bonus coupon when they earn 20 video credits.

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True Lemon adds flavor to any food, drink

BY Allison Cerra

BALTIMORE A new product from True Citrus adds zest to any beverage or meal without packing on calories.

True Lemon is made from fresh lemons but has zero calories and less than 1 g of carbohydrates per serving. It also does not contain preservatives or artificial ingredients or sweeteners. True Lemon is available in convenient, on-the-go packets and can be used as an alternative to salt, added to water and more.

Afew more fun facts about True Lemon:

  • Helps people drink more water. An independent survey conducted by the University of California Santa Barbara found that daily True Lemon users increased water consumption by 61%. Eric Durak, Health and Wellness Specialist at the university system, noted, “True Lemon gives an alternative to sugary soft drinks, and even cold beverages such as iced mochas or teas, that may contain caffeine or other artificial ingredients.”
  • Can be used as a seasoning instead of salt, thereby helping to decrease the risk of sodium-related hypertension. Nutrition expert Diane Henderiks, R.D., said, “True Lemon is a great way to flavor food instead of using salt.”
  • Provides 25% of an adult’s U.S. RDA of vitamin C in each serving. Vitamin C, an important antioxidant, helps collagen build-up, allowing skin to retain elasticity so wrinkles take longer to form. True Lemon makes it simple and convenient to get a quick antioxidant boost, whether at work, on-the-go or dining out.
  • May help shed pounds. Many people find replacing sugary beverages with water and True Lemon helps reduce their caloric intake, which can lead to weight loss. Also, fitness expert Jackie Warner said on NBC’s Today Show, “Water with lemon juice is important every day … It boosts [your metabolism] big time. You can burn 100 calories a day by drinking three liters of water with that lemon juice.” True Lemon is a convenient, natural substitute for fresh lemon juice, True Citrus said of its product.

For free samples or for health, nutrition and beauty tips, visit TrueLemon.com.

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