BEAUTY CARE

Walgreens co-creates latest beauty exclusive with consumers

BY Michael Johnsen

NEW YORK — YourGoodSkin, a breakthrough skincare range that is scientifically developed to help prevent skin problems before they occur, is launching exclusively at select Walgreens stores and on Walgreens.com in the U.S. and at Boots stores and on boots.com in the U.K. and Ireland.

“We are excited to launch YourGoodSkin, the first skin care line co-created with scientists, leading dermatologists and a community of thousands of women who tested, input on and validated the product,” stated Lyle Tick, managing director Boots Retail USA. “In development for over five years, this range satisfies an untapped need in our brand portfolio and in the market by providing a scientifically proven solution for the healthy skin seeker at an affordable price.”

YourGoodSkin discovered that to truly understand what women want from skincare, simply asking them wasn’t enough. It needed to involve them. Three years later, the YourGoodSkin community has co-created a range of products to help women achieve the one thing on top of their skin wish list: consistently healthy-looking skin for life.

“This is the first time we’ve codeveloped a brand with a community and are leveraging a community as part of marketing a brand,” said Kristof Neirynck,  VP and global brand director of skin care for Walgreens Boots Alliance.

Everyone is invited to join the movement of thousands of women who have already started their journey to a life with visibly healthier skin at the YourGoodSkin.com community. The forum offers expert advice, an opportunity to share experiences and to gain support from a movement of women all striving for #GoodSkinForLife. The hero product in the range is the innovative Balancing Skin Concentrate. This unique concentrate is clinically proven to deliver visibly healthier skin in five ways.

YourGoodSkin is also launching a collection of 22 additional products that are designed to tackle the root of skin problems, preventing them before they appear. Developed to restore, maintain and improve the appearance of your skin from the very first use, the range includes a variety of cleanser options (foaming cleanser to wipes to micellars) to targeted treatments (acne prevention, blackhead removers).

“Our research shows that women want consistently healthy-looking skin, but achieving this can be difficult when everyday life factors such as pollution, temperature, hormones, stress or tiredness can cause the skin to become unbalanced. Our solution was to develop the ultimate skincare hack: a range of products to deliver visibly healthier skin in just 28 days,” said Mike Bell, skincare scientific expert, Walgreens Boots Alliance, who led the development of YourGoodSkin.

 

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Estée Lauder names new chief information officer

BY David Salazar
NEW YORK — In an appointment that will drive the growth of technology solutions for its retail, digital, social and analytics efforts, Estée Lauder has added a new SVP and chief information officer. The company recently named Michael Smith to the role, who began in that capacity on Aug. 28. He reports to Estée Lauder EVP and CFO Tracey Travis.
 
Smith brings to the beauty company a mix of IT, commercial and functional experience. He will oversee the advancement of IT applications and infrastructure to drive the company’s growth strategy. He also will manage its day-to-day technical operations with a focus on driving global tech solutions for the company.
 
“Consumer preferences, powered by new technologies, are rapidly changing the beauty industry,” Travis said. “Michael’s forward-thinking approach to technology and commerce combined with his deep expertise in building innovative digital and analytics capabilities will further advance our brands’ growing technology needs and maximize our leadership potential in innovative technology.”
 
Smith joins Estée Lauder from the technology consulting company Borma Technologies, which he founded and led as CEO, specializing in technology and management advisement for the sports, life sciences and technologies industries. He has held various technology leadership positions at such companies as Mylan, where he was global head of digital and innovation and global business services. He spent 22 years with Nike in various brand and technology roles. He also is a member of multiple advisory boards.

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Bartell Drugs kicks off Fall Beauty Event

BY David Salazar

SEATTLE — Bartell Drugs this week will be giving its customers an opportunity to see samples and demos at its Fall Beauty Event. The weeklong offering will see six Bartell Drugs locations hosting cosmetics demonstrations, skincare consultations, 20-minute facials, samples of food, and opportunities to win gift baskets. Across the chain, there will be sales on various beauty product lines.

The makeup consultations will be available by appointment only at the six participating locations, and participants receive a special beauty bag with cosmetics samples and coupons. Also as part of the event and the company’s community involvement, Bartell Drugs has donated cosmetics to Seattle’s Union Gospel Mission and its Hope Place, a residential recovery program for women and their children in Rainier Valley.

Customers can make appointments for the skincare consultations on the Bartell Drugs website.
 

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