HEALTH

Latest probiotic from i-Health addresses immunity health and energy

BY Michael Johnsen

CROMWELL, Conn. — i-Health earlier this week launched its Culturelle Pro-well Immune + Energy, with ingredients that work naturally with the body to sustain optimum levels of energy and support immune health, without caffeine.

"We know everyone is busy and active and they are looking for ways to support not only their health, but their energy," stated Fan Bonnett, associate marketing director for Culturelle. "With so many Americans going through the day tired, with less energy, we wanted to provide a caffeine alternative that supports not only your energy, but your immunity — which also plays an important role in your energy levels. This led us to combine these key vitamins with Lactobacillus GG creating a formula that's perfect for those who strive to live their lives to the fullest."

Culturelle Pro-well Immune + Energy includes eight ingredients for two wellness benefits. Each packet contains 10 billion colony forming units of the probiotic strain Lactobacillus GG and 100% of the daily value of vitamin C, which support the body's natural defenses. Lastly, it includes 100% daily value of vitamins B1, B2, B5, B6, B12, and is an excellent source of B3, that work with the body to help build and sustain optimum energy levels.

Culturelle Pro-well Immune + Energy is available nationally in the vitamin aisle at a suggested retail price of $25.99 for 20 single serving packets.
 

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HEALTH

EAS relaunches AdvantEdge Carb Control line

BY Michael Johnsen

COLUMBUS, Ohio — For active individuals who are carb-conscious and looking to get lean and toned, EAS has relaunched AdvantEdge Carb Control shakes. The dairy-free shakes have 17 grams of a protein, 100 calories, zero sugar and are a great option for managing hunger – without extra carbohydrates.

The shakes are sold in 4-packs in four flavors, including chocolate fudge, French vanilla, rich dark chocolate and strawberry cream.

The AdvantEDGE Carb Control shakes are now at major retailers such as Target, Walmart, Amazon.com, Kroger and Walgreens.

 

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HEALTH

Loud and clear: Affordable OTC hearing aids could become a future reality

BY Michael Johnsen

More than two-thirds of baby boomers over the age of 60 reported some hearing loss, or the inability to hear high-pitched sounds, according to the most recent National Health and Nutrition Examination Survey. And that’s cause for concern, as the Journal of the American Geriatric Society has projected that the cost for the first year of hearing loss treatment in older adults will reach $51 billion nationwide by 2030.

The Federal Trade Commission cited a recent report by the National Academies of Science, Engineering and Medicine, estimating that “67% to 86% of adults who may benefit from hearing aids do not use them” because of the exorbitant price.

In December, the Food and Drug Administration indicated its intent to explore hearing aid label options for nonprescription products, creating a potential new niche opportunity for retail pharmacy. “[These] actions are an example of the FDA considering flexible approaches to regulation that encourage innovation,” said then FDA commissioner Robert Califf. “The guidance will support consumer access to most hearing aids, while the FDA takes the steps necessary to propose to modify our regulations to create a category of OTC hearing aids.”

In April, the FTC held a hearing regarding personal sound amplification products, or PSAP. Bill Belt, senior director, technology and standards at the Consumer Technology Association, suggested PSAPs be held to minimum performance standards that the consumer electronics association drafted earlier this year. The association is currently exploring a “seal of approval” that would signify whether PSAP meets that standard.

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