Latest evolution of RAD Wellness ‘90210-worthy’ – Part 4
BEVERLY HILLS, Calif. — Rite Aid celebrated the latest evolution of its Wellness store format, with a June 23 grand opening truly befitting of its 90210 address.
Beauty plays a starring role and is vastly expanded to add prestige lines, and a more interactive customer experience, with a huge mood-setting video wall and a beauty adviser — a relatively new in-store position; Rite Aid now has about 20 beauty advisors in select locations.
The store features lower sight lines between the front door and the pharmacy, and lower counters between pharmacy staff and patients. In addition to Wellness Ambassadors to help engage customers in OTC, the store also features enhanced signage and informational displays to help simplify product selection at the point of purchase.
Other new features include the company’s first in-store café and an outdoor dining patio with free Wi-Fi.
“The Beverly Hills store is a great example of how we are aggressively evolving the Wellness store format to identify concepts that perform and can be broadly applied to future remodels and test new concepts,” said Rite Aid president and COO Ken Martindale.
In the following pages, DSN looks at the newest Wellness store, and looks at how the format has evolved since its 2010 introduction.
For photos of the pharmacy and OTC section (Part 1), click here.
For photos of the beauty section (Part 2), click here.
For photos of the general merchandise and consumables section (Part 3), click here.
Rite Aid debuts new Wellness store in Beverly Hills
BEVERLY HILLS, Calif. — Rite Aid president and COO Ken Martindale officially marked the grand re-opening of the company’s Beverly Hills store with a ribbon-cutting ceremony Monday morning.
The store recently completed a major remodel and now features the latest evolution of Rite Aid’s successful Wellness store design. Beverly Hills Mayor Lili Bosse and local community partners joined Martindale and Rite Aid associates at the ribbon-cutting.
The scope of the Beverly Hills project included a total remodel and enlargement of the pharmacy; a reconfigured check-out area; the redesign of several key departments, including beauty and over-the-counter medicines and first aid; and the addition of a Fresh Day Café and patio area, where customers can enjoy Coffee Bean & Tea Leaf beverages, fresh baked goods, sandwiches and Rite Aid’s Thrifty ice cream.