Latest BrandSaver coupon booklet features ‘Have You Tried This Yet?’ products
CINCINNATI Building upon its “Have You Tried This Yet?” campaign, Procter & Gamble will release its P&G BrandSaver coupon booklet this weekend that includes savings on products featured in the campaign.
The money-saving booklet, which offers more than $113 in savings, will be included in newspapers reaching more than 57 million homes across the country and features coupons from many P&G brands, including Tide, Pringles, Charmin, Head & Shoulders, Olay, Crest 3D White, Bounce and CoverGirl. Most coupons are valid until Nov. 30.
The “Have You Tried This Yet?” is a multipronged campaign that P&G kicked off last week. As part of the campaign, P&G also opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.
WSJ: OPI may be looking to sell
NEW YORK There’s talk that nail polish company OPI Products is looking to sell itself for at least $900 million, according to a Wall Street Journal report.
OPI reportedly is in discussions with several parties, including Coty and private-equity firm Bain Capital, according to WSJ, which cited "people familiar with the matter."
Harris Shepard Public Relations, which represents OPI, stated: "The rumors about the sale of OPI have persisted for years. Other than that, [we] have no comment. Thank you."
WSJ reported that Bain didn’t respond to its request for a comment, and Coty stated that it "had no news to report at this time."
Citing Euromonitor International data, WSJ reported that OPI’s products held roughly 6% of the U.S. market last year.
Coming to a Walmart near you: Justin Bieber’s My World line
NEW YORK Pop star Justin Bieber has teamed up with Etoile Nation Beauty to develop a collection of fragrance-infused accessories that will be sold at Walmart.
The My World collection includes collectible wristbands and dog tags infused with a fragrance selected by Bieber. Top notes of bergamot, lychee and pomegranate create a unisex scent. For an encore performance: cedar glimmers against a backdrop of musk, creating the signature scent.
There are four Bieber-inspired designs:
- Icon: Uses symbols to represent his lifestyle and the youth culture he influences;
- Energy: Captures the excitement of a Bieber My World concert, with graphics inspired by the classic Bieber pose;
- Tour: A perfect concert memento with featured tour cities; and
- Web: Imagery from his personal homepage.
My World is slated to hit Walmart shelves on Black Friday. The suggested retail price is $10.