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Larry King and wife star in BreathGemz campaign

BY Antoinette Alexander

ENCINO, Calif. — Larry King is taking on a new role for television viewers who are used to seeing him behind the hosting desk at CNN, as he will serve as the spokesman for BreathGemz, a breath freshener product.

King and his wife, Shawn, will star in a widespread media campaign to nationally launch the product, a minted coated capsule that is ingested by swallowing.

BreathGemz comes to the market from Anthony and Lauren Raissen’s Gemz Brands USA. The husband and wife team have successfully launched many national brands.

The direct response television and radio campaign featuring the Kings is designed to educate the consumer, create national awareness and drive demand for BreathGemz at the retail store level.

 

 

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Coca-Cola’s Give It Back racks a nod to sustainability commitment

BY Allison Cerra

ATLANTA — Coca-Cola has developed 100% recyclable display racks for use in U.S. grocery and convenience stores.

The new Give It Back racks are stand-alone units made of easily recyclable corrugated cardboard, Coca-Cola said. The soft drink giant said the merchandise displays expand its commitment to sustainability. The racks currently are being tested in select markets and are expected to become widely available in late 2011.

"Coca-Cola recovered 400 million lbs. of cans and bottles in the U.S. in 2010, yet we want to do more," said Gary Wygant, VP business development of Coca-Cola Recycling. "By creating a 100% recyclable merchandise display rack, Coca-Cola is asking grocery and convenience stores to join our sustainability efforts by returning or recycling our racks, just like we ask consumers to return or recycle our product packaging."

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Ken’s Foods updates salad dressing bottles

BY Allison Cerra

MARLBOROUGH, Mass. — Ken’s Foods has increased the size of its salad dressing bottles.

The company said its new 9-oz. salad dressing bottle replaces its existing 8-oz. bottle, giving the consumer 12.5% more dressing for their money, Ken’s Foods said. What’s more, 26 varieties of Ken’s salad dressings will be "dressed up" in the updated bottles.

"We held focus groups with our end users," said Bob Merchant, Ken’s Foods COO. "They made it clear that they prefer plastic bottles over glass, and Ken’s listens to consumers."

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