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Lansinoh’s expanded brand offerings reflected with new mommy blog: OnCloudMom

BY Michael Johnsen

ALEXANDRIA, Va. — Lansinoh Labs on Wednesday introduced a major upgrade of its popular blog, now called OnCloudMom, to better reflect the company’s extended consumer reach with the recent acquisitions of the Earth Friendly Baby and mOmma brands.

The new blog will give parents a place to find answers to many of their questions through each of their child’s developmental phases — from pregnancy through toddlerhood — while keeping a dedicated focus on breast-feeding resources for moms. The OnCloudMom blog community will give moms support as they prepare for life with an infant, provide the tools to tackle the first weeks of mothering, teach them how to promote their babies’ healthy development and provide a place to immerse themselves in all things mom.

“We first launched our blog in 2008 to share our expertise and personal experiences in breast-feeding while having the opportunity to engage and help women in an accessible online space,” stated Gina Ciagne, senior director of breast-feeding relations at Lansinoh Labs. “Since then it’s grown to be a core communication vehicle for our company and has extended to reach moms on Twitter and Facebook.”

OnCloudMom will continue to feature articles by and interviews with physicians and researchers who specialize in lactation. In addition, the blog will cover pediatrics, pregnancy and child development; the latest news and research relevant to pregnant women and moms of babies and toddlers; and contributions from moms who are going through the most common, and the most unique, new-parent challenges.
 

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Magellan specialty pharmacy division gets URAC accreditation

BY Alaric DeArment

AVON, Conn. — Healthcare accrediting organization URAC has given accreditation to Magellan Health Services’ specialty pharmacy division.

Magellan announced Wednesday that ICORE Healthcare had received the accreditation after meeting the Washington-based organization’s standards, developed by its pharmacy advisory committee.

"We’re honored to be recognized by URAC with this accreditation," ICORE VP pharmacy operations Prem Shah said. "Achieving this endorsement demonstrates our commitment to high-quality standards and underscores the quality of the service we deliver to customers, providers and patients while reinforcing our role as an industry leader in the specialty market."

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Dana Delany partners with Caltrate to celebrate women

BY Michael Johnsen

NEW YORK — Pfizer Consumer on Thursday announced that its calcium supplement brand Caltrate is partnering with actress Dana Delany to celebrate inspiring women as part of an initiative called "Women Move the World." As part of the celebration, Caltrate also has become a national sponsor of the Susan G. Komen Race for the Cure.

“I love that ‘Women Move the World’ recognizes the accomplishments women achieve every single day. I want to thank the women in my life who have inspired me to join Caltrate in this celebration. Together we encourage all women to keep their bodies strong, so they can keep moving themselves and the world forward,” Delany said.

“Personally I have been inspired by the strength and spirit of a number of women, especially my sister," Delany added. "Corey has always been there for me with empathy, humor and just plain common sense." Delany will be encouraging women to share their sources of inspiration at Facebook.com/Caltrate.

As part of the partnership, Caltrate will donate $100,000 to the Susan G. Komen for the Cure from July 2011 through March 2012, Pfizer reported.

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