HEALTH

Lansinoh names new VP marketing

BY Allison Cerra

ALEXANDRIA, Va. A maker of breast-feeding products has named Michael Barclay, a former SC Johnson brand manager, as its new VP marketing.

In his new role at Lansinoh, Barclay will coordinate all North American marketing activities while leading the brand marketing, consumer relations and professional relations teams. He will report to Lansinoh North America president Diane Manwaring. Prior to joining Lansinoh, Barclay was the brand manager for SC Johnson’s wax division and category manager for Frito-Lay’s U.K. division.

 

“Lansinoh has made great strides in the last several years and continues to work toward aggressive goals for growth in 2011 and beyond,” said Kevin Vyse-Peacock, CEO of Lansinoh. “Michael brings to the team extensive experience in product management and consumer packaged goods. He has the strategic thinking skills needed to direct the development of creative, effective, socially integrated marketing campaigns. We’re excited to have him on board.”

 

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Rite Aid highlights patients’ favorite pharmacists with annual contest

BY Allison Cerra

CAMP HILL, Pa. Rite Aid is asking patients to vote for their favorite pharmacist during the month of October, which is American Pharmacists Month.

Through Oct. 31, Rite Aid patients are encouraged to vote for their favorite pharmacist on RiteAid.com or in any Rite Aid store, an annual contest now in its seventh year. One patient and one pharmacist will each receive $2,500 in Rite Aid gift cards through a random drawing.

“American Pharmacists Month is the perfect time to honor Rite Aid pharmacists for all they do to keep their patients and communities healthy,” said Robert Thompson, Rite Aid EVP pharmacy. “Our pharmacists provide outstanding patient care every day, whether they’re counseling patients on medications, administering immunizations or helping them manage a new or difficult disease. Our Favorite Pharmacist program is a great way for our company and patients to thank them for their hard work and dedication throughout the year.”

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KeyVive seeks to improve medication adherence with SMS system

BY Allison Cerra

PARK CITY, Utah A healthcare technology company that uses social media and self-management tools to help people with chronic illnesses is launching a mobile health technology designed to improve adherence.

KeyVive said that its Simplatype mHealth technology, a new SMS system, utilizes proprietary technology with existing cell phone carriers to provide an effective way for practitioners and patients to communicate, store conversations and integrate with electronic records, the company said.

“Our company’s mission is to provide the best healthcare opportunities to professionals in the industry, allowing people to succeed in managing their disease, saving time and money,” said David Greenholtz, president and co-founder of KeyVive. “Pilot groups are currently being implemented, and we are very excited to see how individuals will use their phones to improve their outcomes.”

For more information, visit KeyVive.com.

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