HEALTH

Lansinoh launches breast-feeding education website for healthcare providers

BY Michael Johnsen

ALEXANDRIA, Va. Lansinoh Labs on Thursday went live with its new online portal, called "Lansinoh Professional" (LansinohProfessional.com), that will provide International board-certified lactation consultants, registered nurses, midwives, doulas, OB/GYNs and other healthcare providers with the resources they need to better educate and support breast-feeding moms.

 

“A well-informed professional network is a necessity to driving duration rates higher in a country that has fallen short of its breast-feeding goals year after year,” stated Gina Ciagne, senior director of breast-feeding relations for Lansinoh. “The network of lactation professionals and healthcare providers is often the first place new moms turn for breast-feeding help. We want these professionals to have easy access to the wealth of information Lansinoh has gathered over [more than] 25 years providing support for breast-feeding moms,” she said. “Lansinoh Professional is the bridge that delivers our breast-feeding expertise and information to these professionals and their patients. Lansinoh will continue its commitment to providing information and tools through healthcare providers to as many moms as possible. We want them to have the support needed to make the decision to start, and to continue, breast-feeding."

 

 

The new portal, also accessible via Lansinoh’s homepage, offers a number of resources to better equip lactation professionals and other healthcare professionals with the tools to respond to their patients’ questions and needs, including:

 

 

  • Breast-feeding 101 for the pregnant and new mom, featuring such information as checklists to prepare for breast-feeding before giving birth, breast-feeding myths vs. facts, what to expect, benefits of breast-feeding and tips for getting dads involved;
  • Upcoming national and local events for lactation professionals and healthcare providers where Lansinoh will have a presence through support, donations and exhibits;
  • Tips from Lansinoh breast-feeding educators about pumping and storage;
  • Details, including research-based evidence, on the efficacy and safety of Lansinoh products;
  • How-to videos illustrating breast-feeding techniques and product use;
  • Comprehensive resources list for professionals and moms; and
  • Featured breast-feeding news and advice from the Lansinoh-sponsored blog, ByMomsForMoms, Facebook page and Twitter page.

 

 

Beginning later this year, professionals will be able to order samples of Lansinoh products directly through Lansinoh Professional.

 

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NPA leader weighs in on what elections mean for industry

BY Michael Johnsen

WASHINGTON This year’s elections may prove to be a boon to the business of dietary supplements and other natural alternatives, according to John Gay, Natural Products Association executive director and CEO. “This was the most remarkable election in my 25 years in Washington,” he said, “and the effects will be felt almost immediately.”

For example, Rep. Henry Waxman, D-Calif., who must now step down as chairman of the House Energy and Commerce Committee, is seen as a potential positive for the industry, Gay said.

 

The Energy and Commerce Committee oversees the Food and Drug Administration.

 

 

With additional authority unlikely to be granted by the new Congress, NPA expects federal regulators to test the limits of their existing powers. “We support their actions aimed at getting the bad actors out of the market,” Gay said, “but it is a problem if they target the legitimate industry, especially if they go beyond the current law to do so.”

 

 

In the Senate, industry champions, such as Sens. Orrin Hatch, R-Utah, and Tom Harkin, D-Iowa, remain well-positioned “to continue their work,” Gay said. One wild card is Sen. John McCain, R-Ariz. “Will he introduce another version of his Dietary Supplement Safety Act, or will he continue to work with Sen. Hatch? That is a key question,” Gay said.

 

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Clif introduces reformulated shot energy gel

BY Michael Johnsen

EMERYVILLE, Calif. Clif Bar on Thursday announced the introduction of a revamped Clif Shot energy gel, a line of all-natural and organic energy gels with a formula that emphasizes effectiveness, taste and consistency in easy-to-use packaging.

 

The new energy gels contain up to 50% more electrolytes than its previous recipe. For fast-acting energy, the new gel combines two carbohydrate sources that work together efficiently — organic maltodextrin and organic evaporated cane juice — to deliver energy to the bloodstream in five minutes or less.

 

 

“When athletes are at a critical stage in training or racing, there’s a big difference between nutrients they absolutely need to keep their bodies working optimally, and additives that just get in the way,” stated Chris Randall, Clif Shot brand manager. New, streamlined packaging features rounded corners for carrying convenience and a smaller opening for easier eating. The packets also feature a patented Litter Leash to keep the torn-off tops from littering trails and roads.

 

 

As before, Clif Shot energy gel provides more caffeine options for customized intake than any other brand, ranging from no caffeine to flavors with 25 mg, 50 mg and 100 mg — the highest caffeine level of any energy gel, according to the company. The caffeine is derived from all-natural green tea extract, which has been found to improve endurance capacity, Clif Bar claimed, citing a study in the American Journal of Physiology.

 

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