HEALTH

Lansinoh gives e-newsletter a makeover

BY Michael Johnsen

ALEXANDRIA, Va. Lansinoh on Thursday launched its newly redesigned Nurture Notes, an e-newsletter dedicated to breastfeeding mothers.

Written as a resource for expectant and new moms, Nurture Notes are designed to answer some of the concerns or questions mothers may have when preparing for their baby’s arrival, especially related to breastfeeding.

“As natural as breastfeeding is, it does not always come naturally and moms can encounter challenges,” stated Gina Ciagne, certified lactation counselor and the director of breastfeeding and consumer relations for Lansinoh. “As many of us are either current or former breastfeeding and pumping moms, we know firsthand the roadblocks that moms can encounter on the road to breastfeeding both while pregnant and in the first days and months of motherhood. Nurture Notes can be her roadmap around these obstacles. When the going gets tough, they can turn to Nurture Notes for specifically timed tips, support, and resources.”

With a fresh, contemporary look, Nurture Notes features a helpful message commensurate with a particular week of pregnancy or the age of the baby, a Quick Tip, a Did You Know? section with a fact about breastfeeding, and a breastfeeding video, checklist, or product spotlight. They also are integrated with other sources of breastfeeding news and information, including the Lansinoh sponsored breastfeeding blog, ByMomsForMoms.net, Gina’s Twitter handle, @GinaAtLansinoh, and the Lansinoh Facebook Fan Page. Lansinoh is committed to ensuring Nurture Notes include valuable, timely information that moms can rely on and trust.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

HEALTH

JDRF honors Roche with Chancellor’s Award

BY Allison Cerra

INDIANAPOLIS A maker of blood-glucose meters, infusion pumps and other diabetes management tools was awarded by the Juvenile Diabetes Research Foundation for its long-standing corporate partnership with the organization.

Roche was given the Chancellor’s Award at JDRF’s annual conference in Washington, D.C., and was noted as “an exceptional partner in the education and management of diabetes.” Roche and JDRF work together on the Bag of Hope program, which provides education materials on juvenile diabetes and a free Accu-Chek blood-glucose meter. The bags contain products and materials valued at about $100, which are distributed to families by local Roche and JDRF representatives.

Since 2004, Roche has committed almost $10 million to the Bag of Hope program.

“Roche is an exceptional partner in the education and management of diabetes. During the past several years, the Bag of Hope program has become the cornerstone of our outreach program to families with newly diagnosed children, and we thank Roche for its continued funding of this incredibly important educational initiative,” said Courtney Davies, national director of corporate relations at JDRF.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

HEALTH

Lifeway Kefir featured in ‘Sex and the City 2’

BY Michael Johnsen

CHICAGO Lifeway Kefir, a probiotic beverage made by Lifeway Foods, will be featured as a product placement in the “Sex and the City 2” movie starring Sarah Jessica Parker, the company announced Tuesday.

Abottle of Lifeway Kefir can be seen in the kitchen of the fictional character Miranda Hobbes (played by Cynthia Nixon) in one scene in the movie. “[Even some] 10 years ago, Lifeway Kefir was a niche product,” stated Julie Smolyansky, Lifeway CEO. “Today it’s mainstream. Nothing makes that clearer than seeing it in a movie like ‘Sex and the City 2’ with stars like Sarah Jessica Parker and a pedigree that includes six years of top TV ratings,” she added. “This is excellent exposure for our brand among one of our primary target audiences – health-minded women in the 25-54 age bracket. It’s hard to imagine a better fit for a movie placement.”

In addition to its line of Lifeway Kefir, the company also recently introduced Green Kefir with Phytoboost, a beverage that includes the same 10 live probiotic cultures as its regular kefir plus the antioxidant power of 10 green vegetables and green tea extract in a single serving. These newest kefirs are available in kiwi passion fruit and pomegranate acai blueberry flavors with 80 mg of plant-based polyphenols.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES