Land O’Frost launches Breakfast Cuts
LANSING, Ill. Land O’Frost, the third largest producer of pre-packaged lunchmeats, has introduced Breakfast Cuts, a thicker cut Canadian bacon targeted directly to the breakfast occasion.
“As a lunchtime favorite for more than 50 years, it’s a natural extension for Land O’Frost to take a seat at customers’ breakfast table,” said David Van Eekeren, president Land O’Frost. “Breakfast Cuts is our opportunity to reach loyal consumers of our regular Canadian Bacon, and new shoppers across product segments.”
Breakfast Cuts Canadian Bacon is available in two flavors, natural hickory smoked and sweet country maple, and sold in supermarkets, mass merchandising and club store channels.
McNeil Nutritionals rolls out new sweetener
FORT WASHINGTON, Pa. McNeil Nutritionals is adding a new low-calorie way to sweeten foods and beverages with 100%-natural ingredients.
SUN CRYSTALS All-Natural Sweetener blends naturally sweet stevia and pure cane sugar.
The company said it is responding to consumers’ demand for a 100% natural sweetener that is low in calories. The sweetener contains five calories per packet, and just one packet has the same sweetness as two teaspoons of sugar. Additionally, SUN CRYSTALS All-Natural Sweetener is suitable for the whole family, including people with diabetes.
With the launch of the product, McNeil Nutritionals is actively contributing to environmental sustainability efforts by using 100% recycled paper fiber, with a minimum of 35% post-consumer content, in the manufacture of brand packaging. Furthermore, the company is donating 1% of its annual sales to a U.S.-based environmental organization.
SUN CRYSTALS All-Natural Sweetener will begin its roll out at Walmart supercenters and neighborhood markets across the country this month, and will be available nationwide at additional retailers soon thereafter. Consumers will also have the opportunity to purchase the product online at www.suncrystals.com this spring.
Snack sales healthy at drug, healthy snacks even stronger
Research shows that whether it’s parents purchasing the snacks or kids consuming them, consumers said they are seeking out healthier snacking options. A recent survey by Mintel International found that kids and teens are receptive to healthy eating messages and are choosing foods with healthful ingredients.
When asked why they eat what they eat, 2-in-5 kids responding to the Mintel survey said they reach for foods that give them more energy. Over a third said they purposely eat foods that are rich in vitamins and nutrients, 25% said they sought out foods low in fat and 22% look for foods low in sugar.
Parents are interested in healthier foods for their children as well, and healthfulness may trump price, even in the current economic environment. “Yes, consumers are economizing, but there’s a new definition of value, and it’s not just about price,” said Shelley Balanko, VP ethnographic research at The Hartman Group. “Consumers put a premium on kids’ health and wellness and are willing to pay more for whole, real foods with less processing.” Balanko said Hartman research showed more consumers looking for snacks with high fiber, whole fruits and less sugar.
The market also seems to be supporting growth of fortified, enriched foods, as well as simplified products that offer fresh ingredients. The challenge for drug store retailers is to find the right mix of products that addresses both trends.