Lance readies parents for back-to-school season with new campaign
CHARLOTTE, N.C. — Sandwich cracker brand Lance is kicking off a back-to-school campaign with help from lifestyle expert Colleen Burns.
Lance’s After-School Crunchtime Tips campaign, a new fully integrated marketing campaign that will run through October, will offer parents helpful tips to get their kids back into a routine for the back-to-school season. The campaign will run through ads on TLC, the Food Network, Café Mom and Yahoo!, as well as on Facebook and on Lance’s Facebook page, where visitors also can enter for their chance to win 1-of-5 $500 Visa gift cards, or 1-of-25 homework caddies filled with back-to-school homework supplies and Lance sandwich crackers.
“I know in my home, it makes all the difference when we have a routine in place to make sure papers get signed, homework gets done, and lunches get packed for the next day,” Burns said. “And of course, with five hungry boys, I always have a good snack, like Lance sandwich crackers, ready for them when they walk in the door.”
Ronzoni Pasta Portions arrives at retail
HARRISBURG, Pa. — Ronzoni has developed an easy-to-prepare pasta line.
New Ronzoni Pasta Portions come in single-serving, boil-in-bag pouches that cook in three minutes. Available in three varieties, including curly elbow, penne and rotini, each box comes with three 3-oz. pouches of dry pasta, making 1.25 cups of perfectly cooked pasta per bag.
Ronzoni Pasta Portions are available in Northeast supermarkets and Walmart stores nationwide, and carry a suggested retail price range $1.32 to $1.65.
Bertolli introduces new soup line
ENGLEWOOD CLIFFS, N.J. — Bertolli is serving up a new line of hearty soups in the freezer aisle.
New Bertolli premium meal soups for two feature tender chicken and beef, pasta, herbs and vegetables, and are packaged in 24-oz. containers.
Bertolli premium meal soups for two are available in four varieties — chicken minestrone, roasted chicken and rotini pasta, tomato florentine and tortellini with chicken, and Tuscan-style beef with vegetables — at grocery retailers nationwide, including Walmart and Target.