Lake Consumer Products develops over-the-counter bacterial vaginosis treatment
JACKSON, Wis. Lake Consumer Products last week launched vH essentials BV treatment, a homeopathic vaginal tablet that provides relief from the odor, discharge and discomfort often associated with bacterial vaginosis.
According to the company, vH essentials BV treatment is the first over-the-counter BV symptom treatment product to be widely distributed through retail.
“We’re very excited about our new BV treatment because … we’re leading the charge in offering women easy and affordable access to treatment and prevention of the symptoms of this highly prevalent, but often lesser-known condition,” stated Mike Kermendy, VP marketing for Lake Consumer Products. “While women’s awareness of yeast infections is often greater due to the vast assortment of over-the-counter treatments available to them, BV is actually estimated to be twice as common.”
The easiest way for a woman to differentiate BV from yeast infection is the presence or lack of vaginal odor, Kermendy noted. BV infections typically produce an unpleasant, potentially embarrassing odor while yeast infections are usually odor free. Yeast infections are also more likely to be accompanied by painful itch and burning, while BV usually presents itself with very little or no burning or itch.
“Once a physician has made an initial diagnosis of BV, it’s usually pretty easy for women to make a self assessment if the symptoms reoccur,” Kermendy said.
Duane Reade carries Dapple products
NEW YORK Dapple, a line of baby-safe, baby-specific household cleaning products, announced that its Dapple dish liquid and Dapple toy cleaner products now are available at Duane Reade.
“We are delighted to add Dapple baby-safe products to our exciting array of merchandise that we actively tailor to meet the needs of New Yorkers. We know that New York Moms are increasingly interested in baby-safe and environmentally sound products, so we found Dapple to a be great fit for our offering,” said Joe Magnacca, chief merchandising officer, Duane Reade.
NAD recommends Metabolic Research discontinues ad claims for Stemulite
NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Wednesday recommended that Metabolic Research discontinue certain claims made for the company’s Stemulite dietary supplement.
Following its review, NAD recognized Metabolic Research for voluntarily discontinuing several claims — notably that Stemulite contributed to weight loss and increased strength.
NAD further found that there was insufficient evidence in the record to support remaining claims and testimonials regarding improvements or increases in sleep, muscle, endurance and wellness and energy, and recommended that they be discontinued.
The company, in its advertiser’s statement, said that it believes “the remaining claims, on a component by component basis, are supported by existing data.” However, the company noted, “We have retained counsel to further review our materials on an ongoing basis and have every intention on being compliant in all respects.”
NAD had initially instituted a review of Metabolic Research claims in 2009 and had forwarded claims to both the Food and Drug Administration and the Federal Trade Commission for review after Metabolic Rescearch declined to provide substantiation. NAD re-opened the review at the request of Metabolic Research, NAD reported.