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La Roche-Posay’s commitment to sun safety education continues with SOS program

BY Antoinette Alexander

NEW YORK — Having performed more than 8,000 free skin cancer screenings all over the country, La Roche-Posay has been dedicated to raising awareness about the importance of sun safety with its annual SOS – Save Our Skin program over the past four years.

Through this initiative, the brand seeks to inform the public about upholding four commitments: Seek shade from 10 a.m. to 2 p.m., use the correct amount of sunscreen, reapply every two hours and receive annual skin checks. Throughout the spring and summer, La Roche-Posay instructed the public on sun safety through a variety of events, while also offering free skin checks in various locations nationwide.

In keeping with its mission of providing sun safety education for all, La Roche-Posay sought to engage all demographics, from elementary school students to men and women at every stage of life. In order to fulfill this goal, the SOS – Save Our Skin campaign featured a variety of events to reach as many people as possible throughout the country. The campaign was comprised of the following:

  • To kick off the official start of summer on June 21, La Roche-Posay and the Women’s Dermatologic Society hosted the Parasols of Protection event in New York City’s Madison Square Park. The two-day "take-over" featured an art installation of colorful umbrellas suspended in the air to form a covered walkway through the park, underscoring the brand’s commitment to promoting safe sun practices. Board-certified dermatologists from the WDS provided more than 340 free skin checks, and Yankee starting player Brett Gardner made a surprise appearance and received a skin check. The event also featured an interactive digital wall to educate participants regarding key sun safe facts.
  • Throughout the spring and summer, La Roche-Posay supported the efforts of dermatologists from the WDS who visited five elementary schools and a summer camp across the country to speak about sun safety as part of the Time Out, Protect Your Skin initiative. TOPS raises awareness about sun protection and instills good skin health habits for young children by integrating sun safety education into the curriculum at targeted schools.
  • La Roche-Posay also sponsored the SELF Workout in the Park, an all-day and all-inclusive health and fitness event, in Washington, DC, New York City and Chicago. Board-certified WDS member dermatologists offered free skin checks and sun damage assessments, and visitors received free samples of La Roche-Posay Anthelios sunscreen. From yoga workouts to Pilates sessions to mini-spa services and hospitality tents, the events promoted a holistic approach to well-being;
  • In an effort to further promote overall wellness, highlighting the link between skin cancer and breast cancer in collaboration with the WDS Play Safe in the Sun campaign, La Roche-Posay supported the outreach of local WDS members, who provided free skin checks, as well as literature and free samples of Anthelios sunscreen to those participating in the 15th Annual Komen St. Louis Race for the Cure. The race is the largest series of 5K runs/fitness walks in the world that raises funds for the local fight against breast cancer, celebrates breast cancer survivorship and honors those who have lost their battle with the disease;
  • La Roche-Posay sponsored two Yankees games during the summer, providing free skin checks at Yankee Stadium. Board-certified dermatologists were on-site to provide the skin checks, and visitors also received free samples of La Roche-Posay Anthelios sunscreen; and
  • The brand also joined forces with their retail partners nationwide, including Duane Reade and Ulta Beauty, to offer free skin checks with board-certified dermatologists and samples throughout New York City and across the country during the month of July.

With summer winding to a close, La Roche-Posay stated that it will continue its efforts to keep people protected year-round by donating Anthelios 60 Melt-In Sunscreen Milk samples to skin cancer awareness events all over the country throughout the fall and winter.
 

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Actavis, Warner Chilcott shareholders approve merger deal

BY Alaric DeArment

PARSIPPANY, N.J. — Shareholders of Actavis and Warner Chilcott have approved the merger of the two drug makers, the companies said Tuesday.

The deal, whereby U.S.-based Actavis will acquire Ireland-based Warner Chilcott, is expected to close later this year.

Actavis and Warner Chilcott announced the $8.5 billion deal in May. Last month, three independent proxy advisory firms recommended to shareholders that the deal go through, and most European regulators have approved it. Currently, it is still awaiting approval by the U.S. Federal Trade Commission and the Irish High Court.

 

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Smartphone trade-in program launches nationwide at Walmart stores

BY Dan Berthiaume

BENTONVILLE, Ark. — Walmart announced today that starting Sept. 21 consumers will be able to receive immediate credit toward the purchase of a new smartphone when they trade in their current smartphone at more than 3,600 participating Wal-Mart stores and Sam’s Club locations across the United States. Wal-Mart’s trade-in program offers an immediate credit from $50 to $300 for more than 100 smartphones.

Consumers can bring their working smartphone to an electronics associate. In partnership with CExchange, the value of the smartphone will then be assessed by answering questions on the device’s condition and specifications. Once accepted, the trade-in value will be applied to a new smartphone of the customer’s choice. Wal-Mart customers can also apply the trade-in value to smartphones available with prepaid plans.

“Smartphones have become a part of our customers’ everyday lives and as new devices launch more frequently, trade-in programs are becoming more popular," said Steve Bratspies, executive VP of general merchandise for Wal-Mart U.S. "More and more, customers are choosing where they purchase new smartphones based on where they’ll get the best value for their trade-ins. Our goal is to give them more value for their old devices and the lowest price for their new one, all part of our promise to be the best destination for wireless."

In addition, customers looking to trade in electronics like tablets, MP3 players, video games, cameras, laptops and more can turn "gadgets to gift cards" on Walmart.com.


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