BEAUTY CARE

La Roche-Posay unveils hydroquinone-free hyperpigmentation treatment

BY Antoinette Alexander

NEW YORK — Hyperpigmentation — from freckles to melasma (the "mask of pregnancy") to age spots to vitiligo — is a common, usually harmless condition that can be caused by a host of factors. While treatments are plentiful, many contain the controversial ingredient hydroquinone. Enter La Roche-Posay’s Mela-D Pigment Control concentrated dark spot correcting serum, which does not contain hydroquinone.

La Roche-Posay introduces Mela-D Pigment Control concentrated dark spot correcting serum is clinically proven to correct and prevent the appearance of dark spots and uneven skin tone while improving radiance and texture in as little as two weeks, without the use of hydroquinone, the manufacturer stated.

Not only has hydroquinone been found to cause irritation, but also studies in rodents have shown "some evidence" that the skin-lightening ingredient may act as a carcinogen.

Previously only available in a physician’s office, this concentrated dark spot correcting serum boasts two times the concentration of the brand’s daytime corrective treatment, Mela-D Serum.

Mela-D Pigment Control concentrated dark spot correcting serum is a triple-action formula combining lipo-hydroxy acid, La Roche Posay’s exclusive pro-exfoliating molecule, with glycolic acid for added exfoliation, plus kojic acid, a natural skin lightener derived from mushrooms.

A clinical study with Mela-D Pigment Control concentrated dark spot correcting serum showed a 48% reduction in lentigo size and color intensity in three months. Skin complexion was more uniform and skin radiance was significantly boosted, the manufacturer stated.

Mela-D Pigment Control concentrated dark spot correcting serum is noncomedogenic, hydroquinone-free, paraben-free and dermatologist tested. It is suitable for use on the entire face at night.

Mela-D Pigment Control concentrated dark spot correcting serum has a suggested retail price of $58.95 and can be purchased at select physicians’ offices, select CVS/pharmacy stores, CVS.com, select Walgreens and Duane Reade locations and online at LaRoche-Posay.us as of July 2011.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Sanofi sells skin care business to Valeant Pharmaceuticals International

BY Alaric DeArment

PARIS — French drug maker Sanofi has sold its skin care business to Canada’s Valeant Pharmaceuticals International, Sanofi said.

Sanofi said the $425 million sale of its dermatology business, Dermik, would allow it to focus on its core businesses. Valeant’s business is much more focused on dermatology, as well as neurology, than Sanofi’s is.

“Our strategy is based upon our growth platforms and innovation,” Sanofi CEO Christopher Viehbacher said. “This divestiture allows us to rationalize our portfolio and improve focus on our core businesses.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

FaceLube takes skin care where the men are

BY Antoinette Alexander

LOS ANGELES — FaceLube is a new men’s grooming and skin care line that is hitting shelves this summer, but you won’t find it in the typical beauty aisle or department store counter. FaceLube says it is going where the "masculine" men go to pamper their ride — from neighborhood quick oil change centers to new car dealerships.

FaceLube is designed to blend into the automotive environment and does not use traditional female-centric beauty terms, the manufacturer stated. The packaging resembles a high-end synthetic motor oil bottle, and the logo resembles a motor oil spot.

"FaceLube is built from the ground up for masculine men. Men’s motivation for taking care of their skin is different than women’s. Proper masculine men’s skin care isn’t about looking pretty or young — it’s about looking good, for that extra edge over the competition," stated Candace Chen, founder of FaceLube, who has 20 years in the automotive industry. "He’s entitled to high-performance men’s skin care and grooming products that are aligned with his masculine nature and available at retail environments that are comfortable for and familiar to him."

To resolve the stigma often attached to the use of face creams and anti-aging skin care products as a female beauty ritual, FaceLube aims to communicate with men by using "car talk" to educate men about the need for proper anti-aging skin care. FaceLube not only draws analogies from vehicle maintenance services, but also drives the point home by cross-promoting FaceLube products with such automotive maintenance services as oil changes and auto details.

FaceLube’s three-step system for men’s skin care includes a cleaner, treatment and protectant.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?