BEAUTY CARE

La Roche-Posay launches new ultra light sunscreen fluid

BY Antoinette Alexander

NEW YORK — La Roche-Posay, the company that brought the Anthelios sunscreen franchise and the first-ever “Shaka-Shaka” fluid to the United States, has announced the availability in July of its new Anthelios Mineral ultra light sunscreen fluid SPF 50.

The brand’s new sunscreen offers 100% mineral UV protection down to the cellular level in a lightweight formulation and non-whitening texture with high UVA/UVB protection (PFA 21/SPF 50).

For the first time, La Roche-Posay combines a mineral sun filter and antioxidants in a patent-pending formulation. The first line of defense is a UV filtering system featuring a blend of titanium dioxide (TiO2) that is designed to offer long-lasting, broad-spectrum protection with advanced efficacy against UVA rays, according to the company.

The second line of defense features Cell-Ox Shield, a patent-pending antioxidant complex featuring Senna alata. This plant extract, indigenous to tropical regions, has a self-defense mechanism to protect against cell damage and helps protect skin from environmental aggressors, the company stated. The formula offers advanced UVA protection in a 100% Titanium Dioxide “Shaka-Shaka” fluid that leaves skin feeling hydrated with a matte finish.
 
“La Roche-Posay found that more and more consumers, not just those with sensitive skin, are looking for mineral versus chemical sunscreens,” stated Yannick Raynaud, GM for La Roche-Posay USA. “For those who desire a 100% mineral UV protection yet equally efficacious, high broad spectrum alternative, La Roche-Posay created Anthelios 50 Mineral, a sunscreen with SPF 50 and high UVA protection that is completely free of chemical filters and tested safe for even sensitive skin.”

Anthelios 50 Mineral sunscreen from La Roche-Posay has a suggested retail price of $31.95, and is available in July at select CVS/pharmacy, Duane Reade and Walgreens locations.

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Schick Quattro for Women Disposables announces ‘Shower Your Senses’ mobile tour

BY Antoinette Alexander

SHELTON, Conn. — Schick Quattro for Women Disposables has unveiled the "Shower Your Senses" mobile tour to introduce its new Schick Quattro for Women Disposables razor with a handle scented with Skintimate signature scent Raspberry Rain, the first collaboration between Energizer Personal Care’s Quattro for Women Disposable Razors and its Skintimate signature scent Raspberry Rain.

Kicking off April 30 at The Grove in Los Angeles, the "Shower Your Senses" tour will visit 15 cities across America, bringing a shower experience to life by letting consumers immerse their senses through fun, sensorial engagements at each location. Enjoy the scent of raspberry wafting through the air, relax with a hand massage, listen to soothing sounds of rain, taste raspberry candy and see yourself in a shower photo booth.

Schick Quattro for Women Disposables also has engaged online teen sensations Blair and Elle Fowler to promote the tour through their interactive social media networks. Elle Fowler will host the kick-off event and invite fans to The Grove to learn her beauty secrets and learn about the Schick Quattro for Women Disposables handle.

Consumers also can engage with the brand and product on social media. Women who "like" Schick Quattro for Women can enter the "Shower Your Senses" sweepstakes through Facebook for a chance to win a spa getaway at the JW Marriot Desert Ridge Resort in Phoenix. Consumers also will have a chance to win weekly spa-themed gift packs or rain gear.

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One’s new baby care line hits Target shelves

BY Antoinette Alexander

NEW YORK — A new natural baby care line from One recently hit Target shelves and also is available online at Target.com and Walgreens.com, the manufacturer announced.

The line is eco-friendly, and each baby product aims to help protect endangered species by donating a portion of proceeds to The SeaWorld and Busch Gardens Conservation Fund. One has joined forces with The SeaWorld and Busch Gardens Conservation Fund in support of wildlife research, habitat protection, animal rescue and conservation education.

As with all One formulas, the Endangered Species Collection for baby features green ingredients housed in eco-friendly, recyclable cardboard and tin containers.

The collection includes:

  • Natural Baby solid tear free shampoo ($8.99): Sensitive baby eyes need a safe shampoo, so that’s why One created the coco-banana solid for suds-free cleansing. Teach your baby about endangered species during bath time with this monkey-themed shampoo;
  • Natural Baby hair and body wash ($10.99): Available in Panda Berry and Snow-Leopard Lavender, these gentle, safe-for-baby formulas help raise awareness for an endangered species while having fun in the tub;
  • Natural Baby body lotion ($8.99): Available in Panda Berry and Snow-Leopard Lavender, natural baby body lotion protects and pampers sensitive baby skin while learning about endangered species; and
  • Natural Baby skin conditioner BooBooBar ($9.99): One BooBooBar is your baby’s prescription for diaper rash and all-over dryness.

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