La Roche-Posay to launch Redermic[+]
NEW YORK La Roche-Posay is launching in July at select CVS stores, CVS.com and select Duane Reade locations its new anti-aging formula called Redermic[+], which stems from research into sensitive skin.
According to the manufacturer, it is the first wrinkle-filling treatment to combat the micro-inflammatory source of aging. Redermic [+] contains three corrective anti-aging ingredients: 5% pure vitamin C, essential in the fight against aging:
- Reinforces cutaneous support
- The dermatological reference ingredient to boost the synthesis of support fibers [collagen IV and VII]
- Vitamin C demonstrates optimum efficacy on collagen and wrinkles when concentrated at 5%
Madecassoside, a “custaneous repairer”:
- Fills in deep wrinkles
- Regenerative action of dermal fibers via stimulation of collagen I and III synthesis
- Stemming from skin healing research, Madecassoside helps to restructure the dermal extra-cellular matrix
Hyaluronic acid, “instant smoothing” effect:
- Smoothes surface wrinkles
- Restores optimal hydration levels to smooth wrinkles
- Following surface application, water is captured and locked in, helping to smooth fine lines on skin’s surface.
There is Redermic [+] for normal to combination skin and dry skin ($48). There’s also an eye treatment ($38).
Jason sun care products recognized in EWG’s sunscreen guide
MELVILLE, N.Y. The Hain Celestial Group has announced that its Jason brand of natural personal care products has been recognized in the Fourth Annual Sunscreen Guide by the Environmental Working Group.
The EWG reviewed 500 beach and sport sunscreens and named three Jason products to its top 30 list. The Jason Sunbrellas mineral-based physical sun block SPF 30, chemical-free sun block SPF 30 and Jason Earth’s Best sunblock mineral-based SPF 30 were all recommended with a favorable overall score of 2.
The EWG provides ratings on a total of more than 1,400 SPF products, including sunscreens, lip balms, color cosmetics and moisturizers. Products are rated on overall safety and efficacy in sun protection based on five different factors, including health hazards of the listed ingredients, UVA protection, UVB protection and the balance of the UVA/UVB protection and stability. The EWG’s stability rating is based on the EWG’ own in-house database, compiled from published findings in industry and peer-reviewed stability studies.
Maybelline New York debuting new mascara
NEW YORK Maybelline New York is launching its new Falsies by Volum’ Express mascara at retail in July.
According to the manufacturer, the secret of the Falsies mascara is in the exclusive, spoon-shaped brush with its flexor stem wand designed to sit perfectly along the lash line, cupping and fanning out the lashes. The ideal amount of product, a pro-keratin fiber-enriched formula, is deposited and swept through lashes from corner to corner in one sweep. Lashes instantly will appear super-sized with full density and no visible gaps from any angle.
“Maybelline New York is making it easier for women everywhere to get the fullest, boldest, most dramatic lashes possible — from a tube,” stated Carolyn Holba, SVP marketing for Maybelline New York-Garnier. “Bold, dramatic lashes — once achieved only with the help of professional makeup artists or talented consumers — can now be attained with the stroke of the wand.”
Falsies mascara will be available in three washable and two waterproof shades. The washable shades are blackest black, very black and brownish black. The waterproof shades are very black and brownish black. The suggested retail price is $7.77.