BEAUTY CARE

La Roche-Posay to launch Redermic[+]

BY Antoinette Alexander

NEW YORK La Roche-Posay is launching in July at select CVS stores, CVS.com and select Duane Reade locations its new anti-aging formula called Redermic[+], which stems from research into sensitive skin.

According to the manufacturer, it is the first wrinkle-filling treatment to combat the micro-inflammatory source of aging. Redermic [+] contains three corrective anti-aging ingredients:   5% pure vitamin C, essential in the fight against aging:

  • Reinforces cutaneous support
  • The dermatological reference ingredient to boost the synthesis of support fibers [collagen IV and VII]
  • Vitamin C demonstrates optimum efficacy on collagen and wrinkles when concentrated at 5%

Madecassoside, a “custaneous repairer”:

  • Fills in deep wrinkles
  • Regenerative action of dermal fibers via stimulation of collagen I and III synthesis
  • Stemming from skin healing research, Madecassoside helps to restructure the dermal extra-cellular matrix

Hyaluronic acid, “instant smoothing” effect:

  • Smoothes surface wrinkles
  • Restores optimal hydration levels to smooth wrinkles
  • Following surface application, water is captured and locked in, helping to smooth fine lines on skin’s surface.

There is Redermic [+] for normal to combination skin and dry skin ($48). There’s also an eye treatment ($38).

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BEAUTY CARE

Advanced Beauty Systems sponsors Iron Girl event series

BY Antoinette Alexander

DALLAS Advanced Beauty Systems has announced that it is a presenting sponsor of the Aflac Iron Girl national women’s event series for its Bodycology and Dr. Teal’s brands.

“Our company is like-minded to the mission of Iron Girl, we too embrace the importance of empowering women to live a healthy lifestyle. This event series brings women of all ages together, and the spotlight on women athletes represents an additional target demographic for our brands,” stated Chris McClain, president of Advanced Beauty Systems.

Launched in 2004 with just two events, the Iron Girl brand has grown to include 12 events nationwide, varying in distance from 5K to duathlon and triathlon. Iron Girl’s mission is to empower women toward a healthy lifestyle. The nationwide events kicked off in April in Clearwater, Fla., and will wrap up on Nov. 14 in Tempe, Ariz.

In addition to the event sponsorship, Advanced Beauty Systems will be providing free samples of Bodycology body mists, Dr. Teal’s foot soak, backpacks and tank tops to all race participants and Expo attendees at each of the 12 races. In addition, the top finisher in each event bracket will receive a year’s supply of Dr. Teal’s peppermint foot soak, along with a soaking basin.

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Colgate-Palmolive partners with HDA to encourage good oral health

BY Antoinette Alexander

NEW YORK Colgate-Palmolive has teamed up with the Hispanic Dental Association to celebrate the launch of Colgate’s Oral Health Month.

From now through June 30, this annual campaign will help fight the poor oral health epidemic by educating U.S. families about the importance of proper oral care. In partnership with the HDA, this campaign will target the Hispanic community through bilingual oral health education materials and activities.

The Hispanic population has become the largest minority group in the United States, resulting in an increase in oral healthcare demands. In fact, minority populations bear a disproportionate burden of oral disease in the United States, according to a recent report by the U.S. Surgeon General.

“Due to language barriers, lack of familiarity and low dental insurance coverage levels, our Latino population continues to experience difficulty in accessing oral healthcare services and education,” stated Carla Kelly, general manager of U.S. multicultural marketing for Colgate-Palmolive. “With an ongoing need for improved oral health among Hispanic Americans, we tailored our Oral Health Month campaign to address the needs of this ever-growing community.”

During Oral Health Month, Colgate’s flagship program “Bright Smiles, Bright Futures” will travel throughout the United States to provide free oral health education and dental screenings to children via mobile dental vans.

On a larger level, families across the country will be encouraged to participate in Oral Health Month by going online with their loved ones to take the “Colgate Family Promise,” which empowers families across the United States to make a commitment to live healthier lives together. By visiting Colgate.com/OHM, families can make the “Colgate Family Promise” by promising online to practice proper oral care habits together. For every promise submitted online, Colgate-Palmolive will donate one Colgate toothbrush and one tube of Colgate toothpaste to a family in need.

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