BEAUTY CARE

La Roche-Posay introduces ‘Dermatologist from the Heart’ program

BY Antoinette Alexander

NEW YORK — La Roche-Posay has announced the launch of its “Dermatologist from the Heart” program in the United States, which aims to support initiatives designed to enhance the quality of life for patients.


Through the launch of this vital program, the La Fondation La Roche-Posay will further its goal of making the skills, knowledge and expertise of dermatologists available to the broader public. The “Dermatologist from the Heart” initiative will award a grant to the most compassionate project spearheaded by dermatologists that seek to enhance patients’ quality of life. In order to be considered, the brand stated that entrants must submit a grant proposal to the La Fondation La Roche-Posay outlining their project, which should fall under one of the following five categories:
 

  • 
Information and prevention (e.g., information workshops, disease-prevention advice, school initiatives, screening campaigns)

;
  • Health professional training (e.g., nurses, dermatologists, other doctors/professionals);
  • 

Advice and support (e.g., psychological support for patients and those around them, helping patients to accept their illness, lifestyle advice, improving self-esteem);
  • Improving social integration (e.g., makeup workshops, behavioral therapies, activities for children with skin diseases, group support sessions); and
  • Improving access to healthcare (e.g., free screenings/consultations, physician’s visits, consultations in remote areas).



A five-member panel will then assess each submission and award a winner based on the proposal’s originality, creativity, impact on patients’ quality of life, method and feasibility. The winner will receive $10,000 to support carrying out the proposed project.

Committed to working alongside dermatologists, La Roche-Posay created its namesake foundation in 1995 to encourage dermatological research in the fields of clinical medicine, biology and pharmacology. The “Dermatologist from the Heart” program is the latest initiative to join the La Fondation La Roche-Posay’s several other global community-oriented programs, which include the Atopy Schools initiative that helps atopic dermatitis patients and their families face the challenges of the disease, as well as the Corrective Makeup Workshops, which are devoted to instilling self-confidence in patients suffering from skin lesions. 


Applications for the 2014 “Dermatologist from the Heart” program are due by Sept. 1, 2013. Winners will be announced at the awards ceremony held at the American Society for Dermatologic Surgery annual meeting in October.
 

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Entertainment Industry Foundation announces 20th annual Revlon Run/Walk for Women

BY Alaric DeArment

LOS ANGELES — The Entertainment Industry Foundation is sponsoring the Revlon Run/Walk for Women for the 20th year in a row, the group said Tuesday.

Emma Stone and Olivia Wilde will act as Revlon brand ambassadors and hosts for the New York event, which takes place on May 4, while Halle Berry will do the same for the Los Angeles event, on May 11, along with Entertainment Tonight correspondent Brooke Anderson and Dancing with the Stars host Carrie Ann Inaba.

To date, nearly 1 million people have participated in EIF Revlon Run/Walk for Women events, which have distributed more than $68 million to support women’s cancer research, counseling and outreach programs.

 

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Clear Men Scalp Therapy teams up with Tony Gonzalez during March Madness

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Former Division I basketball player and all-pro tight end Tony Gonzalez is teaming up with Clear Men Scalp Therapy to share his tips on executing the Perfect Play during March Madness this year.

Gonzalez helped the University of California-Berkeley reach the Sweet Sixteen in the 1997 NCAA tournament, so he knows what it takes to win on the hardwood. Plus, with the Final Four in Atlanta this year, where Gonzalez has spent the last four pro football seasons, he can even help throw the perfect Southern-inspired Finals party.

Clear suggests other ways to have the perfect Final Four experience:

  • The Perfect Bracket – According to 2012 research, men are proven to spend on average nearly 30 minutes longer on bracket selection than their female March Madness counterparts. Here is a tip: When going with an ”underdog team,” go with teams that have a disadvantage of 10 points. Gonzalez adds, “Do your research. If you want the perfect bracket, then you’ve got to put in the effort and study up on the teams, their strengths, weaknesses and key stats.”

  • The Perfect Attire – Go all out, or pick one key piece like a pick a cool, flat-brimmed hat that flaunts the team’s logo.

  • The Perfect Finals Party – When it comes time for the finals, skip the madness at the bar and invite fellow fans to watch the game at your place. Let the Final Four’s Atlanta locale serve as party inspiration. Choose Southern food and drink crowd pleasers like BBQ, mac-and-cheese and sweet tea.

 “You can be the perfect man this Final Four with the help of Clear Men Scalp Therapy,” said David Rubin, Unilever VP marketing hair, United States. “And with Tony Gonzalez coaching you through the Big Dance, from the opening tip to the final buzzer in Atlanta, it’s easy to do."

Clear Men Scalp Therapy is a line of daily 2-in-1 shampoo + conditioners and shampoos designed for men to stop dandruff at the source for 100% dandruff protection, the company stated. The entire range is formulated with Bio-Nutrium 10, a combination of natural ingredients, including ginseng, tea tree and natural mint.


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