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Kroger’s Southwest division launches ‘Low Prices Plus More’ campaign

BY Allison Cerra

HOUSTON One of the largest retail grocery chains in the United States is reaffirming its committment to customers by kicking off a new marketing campaign in its Southwest division.

Kroger, which operates 209 stores and 90 fuel centers in Texas and Louisiana, is kicking off a cost-saving program. On any given day, more than 10,000 yellow tags are lined along the shelves that indicate deeper cost savings for customers, Kroger said. Additionally, the program will be supported by new store signage, television, print and radio spots to promote its value-added services and broad range of national and store-brand items.

“Kroger continues to be a leader in meeting customers’ ever-changing household needs. We recognize that over the past few years, families have changed their lifestyles and purchase styles but still desire quality products at an affordable cost along with friendly customer service,” said Bill Breetz, president of the Kroger Southwest Division. “In 2009, we saved Texas shoppers over $32 million through our various money-saving features like our everyday senior discount, coupon and fuel rewards programs.”

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New face behind those Foster Grants: Raquel Welch

BY Allison Cerra

SMITHFIELD, R.I. Eyewear designer Foster Grant is revitalizing its tagline, “Who’s that behind those Foster Grants?”, with a classic spokeswoman.

Hollywood icon Raquel Welch, who served as spokeswoman for the brand in the 1960s in a national advertising campaignn, is back in FGXI’s television campaign that kicks off April 12.

“Signing Raquel Welch for Foster Grant proved to be very successful for the Foster Grant brand,” said Richard Kornhauser, FGXI EVP and chief marketing officer. “It was an obvious choice to work with her again in 2010. Raquel continues to combine her tremendous star power and natural beauty to appeal to all age ranges, gender and demographics, making her a perfect fit for Foster Grant.”

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Walmart replaces Kodak photo kiosks with HP

BY Allison Cerra

BENTONVILLE, Ark. Kodak photo kiosks in Walmart soon will be replaced, according to publishing reports.

Walmart said its U.S. stores will feature ‘Prints in Minutes’ terminals by HP, according to a report by MarketWatch last week. The roll-out will be completed by summer.

In 2006, the retail giant established an online photo service relationship with HP’s Snapfish and Fujifilm.

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