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Kroger’s ComfortsForBaby.com helps define mom demographic

BY Michael Johnsen

CINCINNATI — Kroger on Tuesday revealed results of its "Kroger Comforts Moms" survey to help understand the mindset of moms with young children.

"These findings capture the essence of modern-day motherhood in this country in all its bliss and chaos," stated Paula Andruss, a mother of three and the official ‘Chief Comforts Mom’ on Kroger’s ComfortsForBaby.com, a website designed specifically for mothers of young children.  "For moms and dads alike, our days are demanding, but our kids also have a way of reminding us of how special these days truly are."

When asked what the most hectic time of the day is, 43% of the responding mothers said mornings, followed by the evening bed time routine (35%). While most moms try to keep their children on a schedule, 1-in-2 (50%) said outside activities and social commitments are what wreak havoc on their schedules. And even among employed mothers, outside activities are still the biggest barrier to keeping a schedule (46%), while 1-in-4 (27%) pointed to work as the biggest hurdle.

"We hope that mothers of young children also will look to Kroger’s new ComfortsForBaby.com website, which is available in both English and Spanish," Andruss said. "The site not only contains a cross section of original content — parenting tips, product information and so on — but it also is a place where moms can share experiences with one another. So for those mothers who want to learn from the experience of others, ComfortsForBaby.com can be a valuable online forum."

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Publix offers free lisinopril to pharmacy patients

BY Allison Cerra

LAKELAND, Fla. — Publix announced that it now offers free 30-day supplies (up to 30 tablets) of lisinopril to customers with a prescription for the medication.

All strengths of generic lisinopril are free, Publix said, noting, however, that lisinopril-hydrochlorothiazide (HCTZ) combination products are excluded from the offer. Lisinopril is designed to prevent, treat or improve symptoms of such conditions as hypertension, certain heart conditions, diabetes and certain chronic kidney conditions.

“While this is not a formal part of the Publix Diabetes Management System, offering lisinopril for free augments the diabetes program perfectly,” Publix media and community relations director Maria Brous said. “Since the medication is so widely used, many customers with other conditions will benefit as well. We are hopeful that offering lisinopril for free will help our customers stay compliant with this important medication.”

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BioPlus Specialty Pharmacy awarded VIPPS accreditation

BY Alaric DeArment

ALTAMONTE SPRINGS, Fla. — Less than one month after joining the specialty pharmacy network of health insurer Blue Cross and Blue Shield of North Carolina, BioPlus Specialty Pharmacy has received an accreditation from the National Association of Boards of Pharmacy, the company said.

BioPlus, which joined the health insurer’s network at the beginning of August, announced that it received the NABP’s Verified Internet Pharmacy Practice Sites, or VIPPS, seal of approval. The company said the accreditation recognized it as a fully licensed pharmacy in compliance with all applicable state boards of pharmacy statutes, and would assure patients and physicians that it offers a safer, more secure pharmacy experience.

"It is very rewarding to see that the National Association of Boards of Pharmacy recognizes the trust, reliability and quality of BioPlus that makes our specialty pharmacy deserving of this accreditation," BioPlus president and CEO Stephen Vogt said. "VIPPS is a voluntary program that provides U.S. consumers with concrete information regarding the safety and quality of online pharmacies. The U.S. Food and Drug Administration urges consumers to check for the VIPPS accreditation for their online prescription drug purchases."

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