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Kroger to participate in popular Atlanta Cinco de Mayo event

BY Michael Johnsen

ATLANTA — Kroger on Thursday announced plans to host the largest Cinco de Mayo celebration in the Southeast at Fiesta Atlanta at Centennial Olympic Park this Sunday.

"We recognize the need to be authentic in the ways we connect with the Hispanic community and the need to offer culturally-relevant information about our products," stated Glynn Jenkins, Kroger communications and PR director. "Fiesta Atlanta allows for that interaction so that we can better learn how best to address the specific needs of our Hispanic customers as well as the community as a whole."

As Fiesta Atlanta attendees listen to mariachis belting out rancheros and salsa rhythms fill the air, they can make their way down to the "Kroger Isle" — an interactive and dynamic area for children and adults that will feature entertainment, many free product samples and information on popular food items.

The daylong event will feature live Latin international, national and local recording artists on two stages. Additionally, there will be traditional, handmade crafts and delicious, savory Latin foods. In addition to the "Kroger Isle," other festival partners will also feature interactive displays and sample products.

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Met-Rx embarks on first charitable food distribution event in Queens, N.Y.

BY Michael Johnsen

NEW YORK — In celebration of Mother’s Day, Met-Rx on Thursday announced that its championship bodybuilding athletes will team up with moms in the Met-Rx Cares program’s first charitable food distribution event to benefit needy families from the central Jamaica area of Queens here. 

The kick-off event will provide approximately 400 families with 1,000-gram bags of bite-size pieces of high-protein Met-Rx Big 100 Bars.

The New York event is the first in what will be a sustained nationwide effort to provide food donations to families in need as part of the Met-Rx Cares program.

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Study calculates optimal upper limit of vitamin D

BY Michael Johnsen

CHEVY CHASE, Md. — Researchers claim to have calculated for the first time the upper safe limit of vitamin D levels of 36 nanograms per milliliter, above which the associated risk for cardiovascular events or death raises significantly, according to a recent study accepted for publication in The Endocrine Society’s Journal of Clinical Endocrinology & Metabolism.

“The unpredictable results from previous studies may be due to the misconception that ‘the higher [supplementation with vitamin D] the better,’” stated Yosef Dror of Hebrew University in Rehovot, Israel, and lead author of the study. “Although our study did not directly test the impact of vitamin D supplementation, we believe our results suggest it may be possible that only moderate supplementation within a narrow range of serum calcidiol (the main vitamin D fraction in the blood) will be associated with the most positive results.”

Researchers conducted a study of 422,000 people aged 45 years or older, who underwent vitamin D blood assays. They found for the first time that the safe range of vitamin D levels with respect to coronary morbidity lies between 20 to 36 ng/mL. Vitamin D levels below and above this range adjusted rates of increased mortality and morbidity significantly.

More than 60% of the tested population had insufficient blood levels of vitamin D. Half of these subjects had severely low vitamin D levels which was associated with a 1.5 times increased risk of acute coronary morbidity or mortality. And 3% of those tested had elevated vitamin D levels above 36 ng/mL, which was associated with a 1.13 times elevated risk of coronary morbidity or death.


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