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Kroger features employee breast cancer survivors in new campaign

BY Michael Johnsen

CINCINNATI — Kroger has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October, the grocer announced Monday.

"We are honored that so many of our courageous associates are willing to share their experiences as breast cancer survivors," stated David Dillon, Kroger’s chairman and CEO. "Their inspirational stories educate and encourage others to better care for each other and their own health."

For example, Missy Veeder, who works in retail merchandising for the company’s Ralphs division in Southern California, is featured this year on packages of Kraft shredded cheese. "Talk to other women who have been there, talk to other women that may have just been diagnosed. Every woman who has been in those shoes can give you some wisdom that might be what you need to hear," Veeder said.

Veeder’s inspirational story and others also can be found at SharingCourage.com, an interactive website dedicated to raising breast cancer awareness.

The company’s annual Giving Hope a Hand campaign kicked off in stores on Sunday, Sept. 25, and features 53 Kroger associates who are breast cancer survivors on marketing materials and custom packages of national-brand and Kroger-brand products. These women share their survivor stories on the packaging of select items sold exclusively in Kroger’s family of stores.

Kroger’s campaign features a store-wide sales promotion of popular items, many of which will feature exclusive, specially marked pink packaging. This year, 1,600 items, including Kroger’s own products and popular items from such Kroger partners as General Mills, Kellogg’s, Kimberly Clark, Kraft, Pepsi, Procter & Gamble, Purina and SC Johnson will be marked with special shelf tags to highlight participation.

At the end of this year, Kroger will have donated more than $18 million to support breast cancer research, education and services since Giving Hope a Hand began in 2006.

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P&G kicks off NFL Facebook contest

BY Michael Johnsen

CINCINNATI — Procter & Gamble on Monday announced its Vicks-brand NyQuil and DayQuil will pick up on its “Most Dedicated Fan” Contest with Drew Brees, quarterback for the New Orleans Saints. The Facebook contest will reward the NFL’s most dedicated fan who never misses a moment of the season with two tickets to Super Bowl XLVI.

“Vicks continues to work with the NFL to recognize fans whose dedication to the football season matches our dedication to providing fans and players with the cold and flu symptom relief products they’ve come to rely on,” stated Andy Cipra, brand manager of Vicks North America.

“In the NFL there are no sick days, and that remains true for both the players and fans,” Brees said. “I’m excited to partner with Vicks NyQuil and DayQuil for a second year on the ‘Most Dedicated Fan’ contest. … Fans are such an integral part of the game, and we’re looking to reward the most dedicated and enthusiastic fans in the NFL.”

This year, Vicks wants to hear how NFL fans out-cheer the opposing team in the stands by submitting a personalized fan rally cry. One fan from each of the 32 NFL teams will be chosen as a semi-finalist to face off for a trip to Super Bowl XLVI. Each entrant also will receive a promo code to NFLshop.com.

The search begins Sept. 26 and a winner will be chosen Jan. 10. For more information, visit Facebook.com/NyQuil.

 


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United Way senior health project to use Web-based MTM platform

BY Alaric DeArment

BURLINGTON, Vt. — Pharmacists involved in a Wisconsin project focused on seniors’ health will use a Web-based software platform to help elderly patients stick to their medication regimens.

United Way of Dane County, Wis., and the Wisconsin Pharmacy Quality Collaborative — a multiorganizational initiative led by the Pharmacy Society of Wisconsin — will use Aprexis Health Solutions’ medication adherence technology as part of United Way’s Safe and Healthy Aging Community Project. Pharmacists will use the Aprexis platform to conduct and manage patient medication therapy management sessions.

"Aprexis provides pharmacists an intuitive, logical step-by-step process that guides them through an efficient and effective comprehensive medication review process for the geriatric patient, including assessment of [adverse drug events,]" United Way director of community engagement Hooyung Young said. "Aprexis gives us the tools we need to ensure that seniors are properly adhering to their medication regimens and are not taking inappropriate prescriptions, which could trigger hospitalization or long-term disabilities."

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