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Kroger expands Signature store format

BY Allison Cerra

FORT WORTH, Texas — Kroger has opened a Signature store in the Fort Worth, Texas, market.

The 100,000-sq.-ft. store, which includes a fuel center, places more emphasis on an interactive customer experience and offers more natural and organic foods, chef-prepared meal solutions and ethnic and gourmet food choices. Along with the fuel center, the new store features a pharmacy and offers a vast wine and beer selection. Kroger currently has 30 Signature stores in the Dallas-Fort Worth market.

"We have served the city of Fort Worth for many years with five stores," said Gary Huddleston, consumer affairs director for Kroger. "We remodeled several locations in the city to Signature stores some years ago, but we’re excited to build this location from the ground up to better fit the needs and wants of the growing population in that area."

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British firm launches shaving line for ‘real American men’

BY Antoinette Alexander

LONDON — British firm Dreadnought has launched a beard-reducing shaving line exclusively for American men.

Dreadnought launched in America on June 12 with a preshave oil, shaving cream, post-shave balm, travel sized “Avenger” shaving brush, “Spartan” double edge safety razor and silver technology antiperspirant deodorant. The brand’s tagline: “The Ultimate Shaving Experience For Real American Men.”

The range of Dreadnought shaving products was designed and engineered to tackle the toughest of beards while reducing razor rash, burn, cuts, nicks and ingrown hairs.

Dreadnought contains Decelerine, which reduces the appearance of beard growth while also moisturizing and protecting the skin to allow for the closest of shaves. The signature scent is based on a fresh and classic English barbershop scent with a modern twist. In tests, Decelerine showed a 30% decrease in hair length as well as a 16% reduction in hair density after 60 days, the company stated.

Dreadnought uses totally recyclable packaging and the formula is paraben free.
 

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Second season of ‘Mysteries at the Museum’ debuts on DVD

BY Allison Cerra

NEW YORK — Gaiam announced the release of "Mysteries at the Museum Season 2" on DVD under its exclusive home video license agreement with the Travel Channel.

Hosted by Don Wildman, the second season of the show takes viewers behind the scene of the institutions’ everyday exhibits and investigates corners and backrooms filled with stories and secrets yet to be revealed.

The two-disc DVD set has a run time of 430 minutes and a suggested retail price of $19.98.

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