HEALTH

Krill oil hooks consumers

BY Michael Johnsen

Awareness around the benefits of krill oil versus fish oil — being just as effective with a lesser amount and the possibility that krill oil may leave more EPA and DHA in the body to be absorbed, according to two clinicals published in 2011 — may be a hot topic in 2012. The revitalized Schiff company will be increasing its support of its MegaRed krill oil supplement to as much as 24% of sales in 2012. And Pharmavite in 2011 launched its NatureMade Krill Oil as a new source of omega-3 fatty acids coupled with the antioxidant astaxanthin. Perhaps the biggest consumer benefit associated with krill oil: No fishy aftertaste.

 

The article above is part of the DSN Category Review Series. For the complete Vitamins, Minerals and Supplements Sell-Through Report, including extensive charts, data and more analysis, click here.

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R.JENNING says:
Jul-09-2012 04:21 am

No doubt, Krill Oil is an Omega 3 powerhouse and can supply a lot of essential Vitamins to our body, but krill is currently the sustaining organism of the Antarctic’s entire ecosystem.. Killing Krills for this purpose can change the balance of this ecosystem.

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HEALTH

Fitness trends could 
show shelf strength

BY Michael Johnsen

Diet aids and meal replacement products aren’t the only categories subject to the whims of a supply-chain-busting weight-loss/dieting fad. The American College of Sports Medicine revealed the top trends in fitness and wellness for 2012 in its November/December issue of Health & Fitness Journal.


So relative to pharmacy retailing, following are some of the top fitness trends: 


Fitness programs for older adults. As the baby boom generation ages into retirement, it is assumed that people have greater discretionary money but have a tendency to spend it more wisely and have more time to engage in an exercise program;


Core training. This trend stresses strength and conditioning of the stabilizing muscles of the abdomen, thorax and back. Core training continues to use stability balls, BOSU balls, wobble boards and foam rollers, among other pieces of equipment; and


Yoga. Instructional tapes and books are abundant, as are the growing numbers of certifications for the many Yoga formats. Yoga appeared in the top 10 in this survey in 2008 and seems to be making a comeback in 2010 (No. 14) and 2011 surveys (No. 11).

 

The article above is part of the DSN Category Review Series. For the complete Diet/Weight Loss Buy-In Report, including extensive charts, data and more analysis, click here.

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HEALTH

Fitness trend boosts RTDs, nutritional shakes

BY Michael Johnsen

“I want to lose weight.” That’s been one of the top four New Year’s resolutions for the past decade, according to a recent survey conducted by FC Organizational Products, makers of “To-Do” lists. However, more people every year are resolving “to become more physically fit,” which goes a long way to explaining why ready-to-drink nutritional shakes and meal replacement bars are hotter than diet aids right now. 


Conversely, diet tablets have been trending down over the past three years, in part because sales of market leader Alli are down 35.4% for the 52 weeks ended Oct. 30, 2011, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart).


NBC’s reality show “The Biggest Loser,” now entering its 13th season, still is raising awareness around the need for weight loss, even though viewership is slightly declining. Nonetheless, “Biggest Loser” generates that kind of feel-good-about-losing-weight message — especially as “Biggest Loser” trainer Bob Harper’s diet aids gain a little more traction. Outside of the potential of that product, the growing sales of diet aids Hydroxycut and SlimQuick are the exception to the downtrend in diet-aid tablets.

 

The article above is part of the DSN Category Review Series. For the complete Diet/Weight Loss Buy-In Report, including extensive charts, data and more analysis, click here.

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