BEAUTY CARE

Kérastase introduces smart brush — hair care will never be the same

BY Michael Johnsen

LAS VEGAS — Kérastase in partnership with Withings on Tuesday announced the Kérastase Hair Coach Powered by Withings — the world’s first-ever smart hairbrush. Developed in collaboration with L’Oréal’s Research and Innovation Technology Incubator, the brush features Withings’ advanced sensors and seamless product design along with L’Oréal’s patent-pending signal analysis algorithms to score the quality of hair and monitor the effects of different hair care routines.

An accompanying mobile app provides additional insights and customized product recommendations to help people better care for their hair. The brush is a recipient of this year’s International CES Innovation Award, Kérastase noted.

“Technology is transforming consumers’ daily beauty routines, and smart devices have huge potential to impact how we care for our hair and skin,” stated Guive Balooch, global VP L’Oréal’s Research and Innovation Technology Incubator. “By using connected technologies to upgrade the hairbrush — something the average consumer uses every day — Withings and Kérastase have reinvented what a person’s relationship with their hair can look like and are showing how connected devices can revolutionize the beauty industry.”

According to a report published by L’Oréal scientists, forceful hair brushing has been proven to cause hair damage, including breakage and split ends. The Kérastase Hair Coach Powered by Withings minimizes these risks, taking advantage of multiple sensors that provide information on the quality of hair and brushing patterns.

These include a microphone that listens to the sound of hair brushing to identify patterns, providing insights into manageability, frizziness, dryness, split ends and breakage; three axis load cells that measure the force applied to the hair and the scalp when brushing; an accelerometer and a gyroscope which help further analyze brushing patterns and count brush strokes; and conductivity sensors to determine if the brush is being used on dry or wet hair.

These sensors feed data automatically via Wi-Fi or Bluetooth to a dedicated mobile app, which then takes into account weather factors like humidity, temperature, UV and wind, which also impact hair’s manageability and quality. By tracking the way a person brushes and factoring in aspects of daily life, the smart brush app provides valuable information including a hair quality score, data on the effectiveness of brushing habits, personalized tips and Kérastase product recommendations.

The high quality battery-powered brush works with a variety of hair types and the simple act of brushing begins the data collection process.

“Withings has a track record for empowering everyday objects such as bathroom scales and watches with sensors that provide people with insight into their behaviors, and we’re excited to now bring this expertise to the beauty industry,” said Cedric Hutchings, VP digital health for Nokia. “Each time someone uses the smart brush they get rich data they never before had access to, which can improve their overall hair care experience.”

“For more than 50 years, Kérastase has pioneered luxury hair care that’s at the forefront of scientific research,” said Vincent Nida, general manager of Kérastase. “Our customers see their hair as intimate expressions of their identities, and we are always looking to provide them with high quality tools and technologies that make their hair as beautiful as possible. With the Kérastase Hair Coach Powered by Withings’ personalized data and real-time product recommendations, we are bringing new insights to customers’ homes for an even more bespoke hair care experience.”

Retailing for under $200, the brush will be available mid-2017 at select Kérastase hair salons and the brand’s website, and through Withings’ online sales and distribution channels.

 

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T.Eddy says:
Jan-05-2017 06:33 am

Awesome. I love it! I'm getting one. Women obsess about their hair- this is a very intriguing & ingenious product. Just like the Fusio treatments they revolutionized in reversing the effects on damaged hair. Good work scientists out there & product developers!

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Gwen Stefani named Revlon’s newest Brand Ambassador

BY Brian Berk

NEW YORK — Pop superstar Gwen Stefani has been named Revlon’s newest Global Brand Ambassador. The three-time Grammy Award winning singer, songwriter, fashion designer and entrepreneur, will be representing the trend-setting beauty brand in global campaigns beginning this year, featuring Revlon’s empowering Choose Love message.

“We are thrilled that Gwen Stefani will be representing Revlon as a Global Brand Ambassador,” said Revlon President & CEO Fabian Garcia. “Gwen is a modern-day icon: a Grammy-winning artist, a trendsetter, an entrepreneur and loving mother. The versatility of these accomplishments demonstrates her message of female empowerment, one that strongly resonates across generations of fans.”

Stefani launched her music career in 1986 with the band No Doubt. She followed that with a multi-platinum career as a solo artist, most recently with the 2016 release of her chart topping album “This Is What the Truth Feels Like.” Stefani shared her music knowledge, performance experience and individual style as a coach on NBC’s musical competition series “The Voice,” which she will be rejoining this February for the show’s 12th season. In addition to her successful music career, she is also widely recognized as an accomplished fashion designer and entrepreneur, having created her much-loved lifestyle fashion brands.

“Love has been a muse for my songwriting,” said Stefani. “Revlon’s Choose Love message is an important one, and I am very excited for the opportunity to partner with Revlon and continue spreading this message of positivity and love.”

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Procter & Gamble introduces new Braun series 9 electric shavers

BY Brian Berk

CINCINNATI — Procter & Gamble introduced the Braun Series 9 collection, a premium and exclusive range of electric shavers.

According to Procter & Gamble, The newest innovation of the Series 9 is its enhanced titanium coated trimmer, which offers detail, style, precision and performance for the “world's most efficient shave.” Central to the razor surface is a unique golden strip delivering optimal shave technology. The HyperLift & Cut Trimmer coated with Titanium Nitride improves the shaver’s ability to glide over the skin with a low level of friction, providing a pleasant and superior feel against the skin. It also protects from corrosion and wear, and increases durability, allowing the new Series 9 to deliver up to 50,000 shaves.

“Over the last few years we have witnessed a dramatic shift on the importance men place on looking their best before walking out of the door,” said Braun grooming expert Sascha Breuer. “Having a morning routine in place has proven to boost confidence for tackling the day ahead, and grooming is central to that routine because when you look good, you feel good. The best shaving tool to achieve that every day is the new Braun Series 9, which sets a new standard of excellence as it ensures the most efficient and exceptionally gentle shave.”

The new Series 9 collection is available in chrome, silver, black or blue finish and comes with a charger stand. It can be purchased at Target, Walmart, Amazon, Bed Bath & Beyond and Best Buy.

It has a suggested retail price of $389.99.

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