News

Kraft’s snacking biz officially becomes Mondelez International

BY Allison Cerra

NEW YORK — Kraft Foods officially changed its name to Mondelez International after spinning off its North American grocery business on Oct. 1.

On Wednesday, the company, led by chairman and CEO Irene Rosenfeld, rang the NASDAQ opening bell to mark the second day of trading under the company’s new ticker symbol "MDLZ."

"This is a very special day," Rosenfeld said. "We’re making our debut as Mondelez International and unleashing a global snacking powerhouse that’s uniquely positioned to delight consumers. We’re the world’s greatest startup. Out of the gate, we have $36 billion in revenue [based on 2011 revenues] and leading positions in every market in which we compete. What’s more, our brands have been loved by consumers around the world for generations. Our board, executive team and employees are energized by the exciting future that lies ahead of us. We’re confident we have the right plans in place to deliver top-tier revenue and earnings growth over the long term."

Mondelez International’s portfolio includes such brands as Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident, to name a few.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

MoonPie, White Coffee serve up flavored coffee line

BY Allison Cerra

LONG ISLAND CITY, N.Y. — Chattanooga Bakery’s iconic MoonPie snack has partnered with White Coffee to offer a line of MoonPie-inspired flavored coffees.

New MoonPie coffees are packaged in 10-oz. bags featuring the bright, "retro" half-moon logo and cherished cookie sandwich on the front. The four varieties — including chocolate, vanilla, banana and mint — are available nationwide in retail outlets at a suggested retail price of $5.99 to $6.99 per lb.

"Chattanooga Bakery has leveraged its MoonPie standard and now includes White Coffee in the process," White Coffee EVP Jonathan White said. "With a new packaging launch this summer and now a licensed gourmet coffee, the brand is well-positioned to obtain even greater success."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Clif’s seasonal flavors return for limited time

BY Allison Cerra

EMERYVILLE, Calif. — Clif Bar is bringing its iced gingerbread, peppermint stick and spice pumpkin pie energy bars to store shelves.

The three seasonal flavors, which join 16 year-round flavors, deliver Clif’s athlete-crafted blend of carbohydrates, protein and fiber for sustained energy. Made with 70% organic ingredients, the limited-edition bars are available now nationwide while supplies last for a suggested retail price of $1.39 per bar.

"Clif bar fans tell us they look forward to the arrival of our limited-edition flavors as they mark the start of the much anticipated winter sports season," Clif Bar brand director Carly Lutz said. "The classic holiday flavors evoke memories of their favorite seasonal pastimes and create excitement for upcoming outdoor adventures."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES