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Kraft’s Huddle to Fight Hunger hopes to score touchdown

BY Allison Cerra

NORTHFIELD, Ill. — Kraft Foods is continuing its commitment to the fight against hunger with its football-themed hunger-relief initiative.

Kraft said Monday that the Huddle to Fight Hunger program reached 18.5 million meals, which is 93% of the program’s goal. Its initiative encourages Americans to generate meal donations for Feeding America through several social media initiatives, including Facebook and Twitter.

The promotions lead up to the first-ever Kraft Fight Hunger Bowl on Jan. 9, which will be held in San Francisco.

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Spartan Stores rolls out Indulgent Creations

BY Allison Cerra

GRAND RAPIDS, Mich. — Grand Rapids-based Spartan Stores has announced the introduction of its new Michigan-made Indulgent Creations premium ice cream.

Indulgent Creations will be available year round through Spartan Stores, D&W Fresh Market, Family Fare, Felpausch, Glen’s Market and VG’s Grocery stores, as well as through nearly 400 independent stores in Michigan and northern Indiana that sell Spartan Stores’ brand products.

The four core flavors include double vanilla, toasted butter pecan, mint chip and double dark chocolate. Eight additional seasonal flavors will be carried for a limited time throughout the year, including holiday-themed ice cream that features stockings and Christmas trees.

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Adults acknowledge healthy eating, but not all follow the rules

BY Allison Cerra

CHICAGO — Healthy eating behavior varies by generation, according to new research by NPD.

The "Healthy Eating Strategies by Generation" report found that younger generations — i.e., adults ages 21 to 54 years — have the least-healthy diets. But while older generations have better diets than their younger counterparts, it seems that 4-out-of-5 adults still need to improve the quality of their diet.

Despite the disparity among adults and their eating habits, the report also found that there is a common understanding regarding what qualifies as healthy eating. Across the board, adults consistently defined healthy eating and what makes a healthy diet as including regular exercise, eating well-balanced meals, eating in moderation and more.

"Educating consumers about proper health and nutrition need not be the primary goal for food manufacturers," said Dori Hickey, director of product development at NPD and author of "Healthy Eating Strategies by Generation."

"Connecting the dots for consumers in terms of a product benefit to a fundamental characteristic of healthy eating is more the challenge. It comes down to adult consumers needing help to improve the healthfulness of their diets," Hickey added. "Knowing which consumer groups need the most help and understanding how to address consumers’ current and future needs and desires for healthy food is the opportunity for food and beverage marketers."

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