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‘Krafting’ meals with new kiosks

BY Allison Cerra

NORTHFIELD, Ill. — A few years after launching its iFood assistant, a tool for on-the-go users that provides recipes and entertainment tips, Kraft is taking meal planning to the next level.

Teaming up with technology innovator Intel, new Kraft Meal Planning Solutions transforms traditional self-service kiosks into a platform where consumers can obtain recipes, shopping suggestions, promotional coupons and even product samples. The kiosks reportedly also will use facial recognition to determine a consumer’s gender and will suggest dinner meal options.

Kraft and Intel said the kiosks are integrated with the Kraft iFood Assistant application for smart phones. This, the companies said, makes it easy to add recipes, shopping lists, etc., to a mobile phone in real time via a 2D bar code scanner. For retailers looking for enhanced point-of-sale integration, it also can be tied into the retailer’s POS and loyalty card program, Kraft and Intel added. 

The Kraft Meal Planning Solutions kiosks reportedly are being pilot-tested in retailers.

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Bounty taps Kimora Lee Simmons for nationwide clean schools campaign

BY Allison Cerra

CINCINNATI — Fashion designer Kimora Lee Simmons is adding "fabulosity" to Bounty’s "We Love Our School" Week.

As part of the paper towel brand’s "We Love Our School" Week, which kicked off on Valentine’s Day, Kimora Lee Simmons announced Friday the launch of the Make a Clean Difference Pledge, hosted at Bounty’s Facebook page. The pledge allows parents and teachers to submit their schools to support clean, creative learning environments for children.

Schools that make the pledge now through March 4 automatically will be entered into Bounty’s "We Love Our School" sweepstakes for a chance to win a celebrity-designed $50,000 school makeover. The first 500 schools to take the pledge also will receive a Bounty Clean Kit with enough Bounty and Mr. Clean products to clean all of their classrooms, along with a cleaning checklist.

Kimora Lee Simmons, along with dozens of local volunteers, completed Bounty’s week-long, nationwide "We Love Our School" clean-up campaign on Friday at New York’s PS 208 Alain L. Locke in Harlem. "I’m thrilled to be able to join Bounty in bringing a little bit of ‘fabulosity’ to the Alain L. Locke school in Harlem as part of ‘We Love Our School’ Week," Simmons said. "As a mother of three, and with a passion for fashion and design, I’m always encouraging my children’s creativity through hands-on learning. It’s a thrill to be able to help improve the learning environment for these students, and I hope that parents and teachers will get involved to better the classrooms in their own communities."

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ReportersNotebook — Consumables, 2/28/11

BY Barbara White-Sax

SUPPLIER NEWS — Australian winemaker Daryl Groom and Walgreens have launched a new table wine blend in line with American Heart Month. Colby Red, which was developed in partnership with Treasury Wine Estates, is dedicated to raising awareness for heart disease. The wine is named after Groom’s son, who was born with a hole in his heart and has undergone multiple surgeries to treat the defect.


A Kellogg’s cereal that has had success in the United Kingdom is making its way across the Atlantic. Kellogg’s Crunchy Nut cereal is available in two flavors: Golden Honey Nut and Roasted Nut and Honey. The U.S. launch is being supported by the company’s latest campaign, “It’s Morning Somewhere,” which includes TV, online and in-store advertising.


Seattle’s Best Coffee is rolling out new ready-to-drink iced canned lattes, including an iced latte, iced vanilla latte and iced mocha latte, each with 130 calories. “With this move, we’re … bringing a new kind of convenience to iced coffee, which is the fastest-growing segment in premium coffee,” said Michelle Gass, Seattle’s Best Coffee president.


Ken’s Foods will use 100% recyclable all-plastic pallets with embedded radio frequency identification tags developed by Intelligent Global Pooling Systems, iGPS announced. Ken’s Foods, which produces and packages more than 400 varieties of dressings and sauces, said iGPS’ solution aids the company in its sustainability efforts.

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