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‘Krafting’ meals with new kiosks

BY Allison Cerra

NORTHFIELD, Ill. — A few years after launching its iFood assistant, a tool for on-the-go users that provides recipes and entertainment tips, Kraft is taking meal planning to the next level.

Teaming up with technology innovator Intel, new Kraft Meal Planning Solutions transforms traditional self-service kiosks into a platform where consumers can obtain recipes, shopping suggestions, promotional coupons and even product samples. The kiosks reportedly also will use facial recognition to determine a consumer’s gender and will suggest dinner meal options.

Kraft and Intel said the kiosks are integrated with the Kraft iFood Assistant application for smart phones. This, the companies said, makes it easy to add recipes, shopping lists, etc., to a mobile phone in real time via a 2D bar code scanner. For retailers looking for enhanced point-of-sale integration, it also can be tied into the retailer’s POS and loyalty card program, Kraft and Intel added. 

The Kraft Meal Planning Solutions kiosks reportedly are being pilot-tested in retailers.

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Bounty taps Kimora Lee Simmons for nationwide clean schools campaign

BY Allison Cerra

CINCINNATI — Fashion designer Kimora Lee Simmons is adding "fabulosity" to Bounty’s "We Love Our School" Week.

As part of the paper towel brand’s "We Love Our School" Week, which kicked off on Valentine’s Day, Kimora Lee Simmons announced Friday the launch of the Make a Clean Difference Pledge, hosted at Bounty’s Facebook page. The pledge allows parents and teachers to submit their schools to support clean, creative learning environments for children.

Schools that make the pledge now through March 4 automatically will be entered into Bounty’s "We Love Our School" sweepstakes for a chance to win a celebrity-designed $50,000 school makeover. The first 500 schools to take the pledge also will receive a Bounty Clean Kit with enough Bounty and Mr. Clean products to clean all of their classrooms, along with a cleaning checklist.

Kimora Lee Simmons, along with dozens of local volunteers, completed Bounty’s week-long, nationwide "We Love Our School" clean-up campaign on Friday at New York’s PS 208 Alain L. Locke in Harlem. "I’m thrilled to be able to join Bounty in bringing a little bit of ‘fabulosity’ to the Alain L. Locke school in Harlem as part of ‘We Love Our School’ Week," Simmons said. "As a mother of three, and with a passion for fashion and design, I’m always encouraging my children’s creativity through hands-on learning. It’s a thrill to be able to help improve the learning environment for these students, and I hope that parents and teachers will get involved to better the classrooms in their own communities."

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Sweet take on tradition

BY Barbara White-Sax

FAIRFIELD, Calif. — Jelly Belly’s new Peas & Carrots mellowcreme mix is a whimsical, retro product that has been revived right from the company’s antique candy molds. The “baby carrots” in the mix are orange sherbet mellowcreme, while the “peas” are green apple flavor — a sweet version of a classic veggie combination.


The product is available in a nostalgic 5.5-oz. resealable “can” that looks a lot like its vegetable counterpart. The mellowcreme mix also is available in 3-oz. bags, 8.5-oz. tie-top bags and in bulk bins.

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