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Kraft sneaks cauliflower into classic dish

BY Allison Cerra

NORTHFIELD, Ill. — Kraft Foods is adding a vegetable to its popular Macaroni & Cheese dish.

The brand’s Kraft Dinner Smart line is made with a blend of cauliflower and wheat, and contains a one-half serving of veggies in every helping. Kraft said that the mild color and flavor of cauliflower allows it to taste "just like original Kraft Dinner."

The Macaroni & Cheese items are available in original and three-cheese varieties.

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Diet Mountain Dew takes center stage in new campaign

BY Allison Cerra

PURCHASE, N.Y. — Mountain Dew is putting its diet drink in the spotlight.

Featuring the tagline, "Diet Tastes Better on the Mountain," the new Diet Mountain Dew campaign debuted this week with a 30-second television spot that features two male Gen-Xers who race to mow their lawns in a battle for the last Diet Mountain Dew.

Diet Mountain Dew is celebrating its campaign with a new Facebook promotion, which invites fans to upload their best pictures to the Diet Dew Facebook page for the chance to be selected as the Diet Dew profile picture for the weekend.

"We wanted to use [creativity] that could wink at Dew’s legacy of pushing limits while showing that we understand the current lifestyles of the people who grew up with us," Mountain Dew VP marketing Brett O’Brien said. "We know that more consumers are turning to diet soft drinks, and we want them to know that with Diet Dew, they can choose diet without sacrificing taste. Plus, a lawnmower race seemed like a fun way to show that even though it’s diet, we’re still Dew."

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Van’s Natural Foods introduces muffin crowns, waffle sticks

BY Allison Cerra

VERNON, Calif. — Van’s Natural Foods has rolled out two frozen breakfast items that aim to please the whole family.

Van’s muffin crowns and waffle sticks offer families a nutritious alternative to processed frozen breakfast items, the company said. The muffin crowns, which are 120 calories or less per serving, provide 6 g of fiber and 3 g of protein. Van’s muffin crowns are available in Triple Chocolate and Wild Blueberry flavors.

Meanwhile, the waffle sticks, which are 80 calories or less per serving, are a good source of calcium and are free of artificial colors and flavors.

New muffin crowns and waffle sticks now are available in stores for a suggested retail price of $5.49 and $3.29, respectively, with a full distribution slated for the end of the year.

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