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Kraft Foods shifts stock listing to NASDAQ

BY Allison Cerra

NORTHFIELD, Ill. — Kraft Foods announced that it has shifted its stock listing from the New York Stock Exchange to the NASDAQ global select market.

The company said its decision to shift its listing — which still will trade under the ticker symbol KFT — will yield greater cost efficiencies, while providing visibility advantages for the company’s iconic brands. Kraft Foods begin trading on NASDAQ on June 26.

Kraft Foods added that once its business splits into two companies — a high-growth global snacks business called Mondelez International and a high-margin North American grocery business called Kraft Foods Group — later this year, both of these companies will trade on the NASDAQ exchange.

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NCPA highlights importance of medication adherence with new resources for pharmacists

BY Allison Cerra

ALEXANDRIA, Va. — The National Community Pharmacists Association has published a special edition of its America’s Pharmacist magazine, which exclusively focuses on medication adherence.

The NCPA said the issue examines how Medicare now is using medication adherence metrics to calculate Medicare Part D plan star ratings, including Medicare Advantage and Medicare Part D plans; offers an independent pharmacist’s view on why mail order and adherence don’t mix ("Adherence is not in the Mail"); and looks at a new adherence metric of pharmacy performance ("Equipped for Adherence").

In addition to the publication, NCPA also recently launched Stick2thescript.org, a new site that provides pharmacists and other healthcare providers with a comprehensive resource of tools, programs and other resources to use with patients to help them understand the goals and outcomes of their prescription regimen, manage their chronic condition(s) and take their medications as directed.

"NCPA is proactively tackling this challenge and has launched a full-court press on the problem of nonadherence," NCPA CEO Douglas Hoey said. "The community pharmacist is the expert team member who can effectively identify and resolve medication issues. By identifying solutions and providing concrete actions and resources, we believe pharmacists are putting us one step closer to solving this expensive and unnecessary healthcare crisis."


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CHPA recognized for its ‘Up and Away and Out of Sight’ PSA

BY Michael Johnsen

WASHINGTON — The Consumer Healthcare Product’s Association’s Educational Foundation was recognized with two awards for its "Up and Away and Out of Sight" campaign, CHPA shared in an e-newsletter Tuesday.

The educational program launched in partnership with the Center for Disease Control and Prevention in December 2011 and reminds families of the importance of safe medicine storage.

The CDC submitted the "Up and Away and Out of Sight" educational program into its "Center Level" award competition (an internal competition) and won the “Plain Language Communications” award. This award commends campaigns that include language a listener or reader can understand the first time they hear or read it. "Up and Away and Out of Sight" now is being advanced to the next CDC-wide competition, and if it wins it will move on to the Department of Health and Human Services-wide competition.



In addition, "Up and Away and Out of Sight" won a PRSA Bronze Anvil Award of Commendation from the Public Relations Society of America. Specifically, this award recognizes the launch of UpandAway.org, a new website which serves as the online hub and houses all the multimedia resources and engagement tools developed for parents and caregivers. According to PRSA, this year’s competition drew a total of 784 entries. Of those, only 83 organizations were selected as Bronze Anvil Award of Commendation winners.


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