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Kraft Foods picks new name for global snacks business

BY Allison Cerra

NORTHFIELD, Ill. — In an effort to reflect the split of its global snacks and North American grocery businesses, Kraft Foods said it plans to change its corporate name Mondelez International.

Mondelez is a word coined by the company that "evokes the idea of ‘delicious world,’" featuring "monde," The Latin word for "world" and "delez," a fanciful expression of "delicious," the company said of the new name for its global snacks business.

The company’s board of directors has approved the name change and will submit an amendment to the company’s amended and restated articles of incorporation for shareholder approval at the company’s annual shareholders meeting on May 23. If shareholders approve the amendment, Kraft Foods said it expects the new name to become effective when the global snacks company launches before the end of 2012.

Meanwhile, the North American grocery company will become Kraft Foods Group and will retain the Kraft brand for its corporate identity and as the brand for many of its consumer products.

"The Kraft brand is a perfect fit for the North American grocery business and gives it a wonderful platform on which to build an exciting future," said Kraft Foods chairman and CEO Irene Rosenfeld. "For the new global snacks company, we wanted to find a new name that could serve as an umbrella for our iconic brands, reinforce the truly global nature of this business and build on our higher purpose — to ‘make today delicious.’ Mondelez perfectly captures the idea of a ‘delicious world’ and will serve as a solid foundation for the strong relationships we want to create with our consumers, customers, employees and shareholders."

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Minute Maid debuts light lemonade line

BY Allison Cerra

HOUSTON — Minute Maid is shaking up the juice aisle with a lighter version of its lemonade beverages.

The company said its light lemonade line will include light lemonade and light pink lemonade varieties. Each beverage, which touts 15 calories per serving, will be packaged in clear 59-oz. recyclable PET bottles that "allows people to see the goodness inside," the company said.

"Minute Maid light lemonade and new Minute Maid light pink lemonade offer people a lighter way to enjoy the refreshing and delicious taste of lemonade," Minute Maid VP marketing Charles Torrey said. "We also think people will find Minute Maid light lemonade’s new bottle visually appealing as it showcases the tasty product inside."

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International Delight brings iced coffee to retail

BY Allison Cerra

BROOMFIELD, Colo. — International Delight has launched a ready-to-serve line of iced coffee.

The company said its iced coffee — brewed with 100% premium Arabica coffee — is the first of its kind to combine coffee, real milk and cream in a ready-to-serve half-gallon container.

"Coffeehouses have made iced coffee a popular drink that most people haven’t been able to master at home," International Delight associate director of retail marketing innovation Niranjan Krishnaiah said. "The new International Delight iced coffee line is filling a real consumer need by removing the guesswork and the frustration."

The line now is available nationwide in mocha, vanilla and original flavors.

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