CENTER STORE

Kraft Foods outlines sustainability with lifecycle assessment

BY Allison Cerra

NORTHFIELD, Ill. — Kraft Foods announced its use of lifecycle assessment, which measures the footprint of what goes into making a product.

Building on its multiyear footprinting project, Kraft Foods said LCA has been used to map its impact on climate change, land and water use, and are utilizing lifecycle thinking to uncover ways to eliminate waste in manufacturing, including reducing the amount of raw materials used at the beginning of a supply chain and to help measure how product and packaging innovations improve on previous designs. For example, Kraft has used LCA to confirm the design of the Kraft Yes pack salad dressing has a reduced environmental impact, using 60% less plastic packaging than the previous container.

Additionally, as part of LCA, Kraft Foods also has used a proprietary tool called Eco-Calculator, which calculates the percentage of post-consumer recycled material in a given package design, along with the amount of energy and carbon dioxide emissions required to create the package. The tool is based on data from the Environmental Protection Agency, the Department of Energy and packaging industry groups.

"Lifecycle assessment is an important part of our sustainability journey," said Roger Zellner, sustainability director for research, development and quality at Kraft Foods. "It gives us a competitive advantage, as we now have more insight into how to reduce our products’ footprints, find efficiencies and validate and explain those benefits to customers and consumers. Together, we’re focusing and working smarter and communicating better, which is good for the environment, people and our business."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Michelob Ultra debuts light cider

BY Allison Cerra

ST. LOUIS — Anheuser-Busch has expanded its Michelob Ultra brand to include a naturally sweetened and gluten-free cider made from crisp apples.

Michelob Ultra light cider is the first cider from Anheuser-Busch to be produced and distributed in the United States. The cider touts 120 calories and is ideal for year-round enjoyment and provides adult drinkers a light, refreshing alternative to white wine, champagne and heavier ciders.

"As more people continue to discover cider, we’ve found that many view traditional ciders as either too heavy, too sweet or both," Anheuser-Busch VP premium lights Ryan Moore said. "This perception has often times limited ciders to a seasonal beverage during fall and winter, but we saw an untapped potential to expand the category as a year-round option for adult drinkers. Michelob Ultra light cider fills this void with a lower calorie cider with a milder, but distinct, sweetness that can be enjoyed straight or over ice."

Michelob Ultra light cider now is available nationwide in 6-packs of 12-oz. clear glass bottles.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Birds Eye joins Partnership for a Healthier America

BY Allison Cerra

WASHINGTON — Birds Eye announced it has joined the Partnership for a Healthier America and has launched a three-year effort to encourage kids to look at vegetables in a whole new way.

"Birds Eye is taking a different approach to helping kids discover the wonder of vegetables by going straight to the source," said Sally Genster Robling, president of the Birds Eye frozen division. "We’re asking kids what they think about fresh vegetables in frozen form and inviting them to help us create new veggie products just for kids. By engaging and empowering moms and kids with options available year round, Birds Eye hopes to get more vegetables on America’s dinner plates."

Birds Eye said it will invest a minimum of $6 million over three years and will launch a campaign that celebrates and engages "GenVeg" — a generation of kids who want to eat and enjoy their vegetables — and encourage them to do so with help from Nickelodeon’s hit live-action series "iCarly." As part of the GenVeg outreach, Birds Eye also will distribute 50 million coupons and bring to market two kid-inspired vegetable products.

"Most people know what they need to do to eat healthier – the challenge comes in lowering the cost, making healthier options more accessible and, maybe most important, getting our kids to actually want to eat their veggies," PHA president and CEO Larry Soler said. "Birds Eye understands that talking to kids differently about eating their vegetables is an important part of helping to change their eating habits. Their commitment embodies the PHA’s goal to help make the healthy choice the easy choice – not just by reducing barriers like cost and time, but also by focusing on something we sometimes overlook: taste."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES